Over the past month, a variety of dynamic work has come out of our vast, global H+K network. Take a glimpse…
In Rio, Ideal H+K advised the International Olympic Committee, acting as the only independent PR agency selected to assist them. Our goal was to provide analysis and counsel to the IOC with regards to the handling of the Brazilian media around the Olympic games. Prior to the Rio 2016 Olympic Games, we executed six round tables to establish relationships between the IOC and major journalists and influencers in Brazil, with the goal of improving the digital conversations around the Olympic Games.
The third annual P&G campaign #ThankYouMum for the Olympic Games was a success. The touching campaign celebrates moms of athletes from around the world, supporting them to achieve their goal. H+K Paris spearheaded the social campaign among sport influencers and various digital platforms. #ThankYouMum featured French flag bearer and Olympic champion, Teddy Riner and his mum Marie-Pierre. Coupled with Riner was the promotion of the “Mum’s Report” which studied globally the role of mums raising champions. P&G mum ambassadors participated in a round table gathering for the promotion of the campaign. Overall, #ThankYouMum had over 420 million media impressions.
Our crisis strategy has gained substantial traction in Puerto Rico regarding the outbreak and spreading of the Zika virus. A long-standing client, Puerto Rico Tourism Company, tapped us to come in and help with the situation. Our three-pronged approach—involving preparation, prevention and protection—provided a backbone for the success we have seen. Hotel bookings, representing an imperative measure to consider, are up year over year. We are the only agency on the ground working to shape communications surrounding the Zika virus. A microsite was created to explain our strategy and tell the world about the improvements being made to prevent the spread of Zika. With customer testimonials and captivating video footage, the site has made a positive impact on the campaign as well as tourism in Puerto Rico.
H+K helped launch a European initiative, Committed to Cure, to raise awareness of the recent cure to Hepatitis C. World Hepatitis Day was created for the general public to join the conversation by giving personal stories, and to highlight the accomplishments of the campaign and provide education. Five European H+K offices featured women leading the initiative to eliminate Hepatitis C on various social channels while trending the “C-selfie” and #CisforCure on all social media platforms.
In the UK, our Energy + Industrials team launched a new shared-ride-to-work service app called Slide. Produced by current client RATP DEV, a French transportation company, the app is in the trial phase with the goal of taking Slide nationwide. H+K created social media content to sell the story in various channels to both local and trade media. HeartFM and numerous Bristol publications interviewed major players Tim Jackson, RATP DEV CEO, and Mark Bradshaw, Head of Transport for Bristol City Council.
In Copenhagen, H+K partnered with Triumph to release the new AW16 collection of the Triaction series, inspired by the Brazilian rainforest and Olympic festivities. Influential bloggers in Denmark participated in a high-intensity workout to test the new bras followed by well-deserved breakfast. H+K provided Triumph’s PR team with feedback and insights for the upcoming re-launch of the Triaction brand.
Durex asked us to join the #DoNotDisturb global campaign, highlighting how society spends too much of their vacation time on smartphones and tablets, thus failing to uphold the ‘sexpectations’. H+K Copenhagen surveyed participants asking about their holiday bedroom activities. We then created auto-replies for company emails, along with stories of unmet sexpectations. Total reach coverage was + 6.1 million.
In Denmark, current client Klar til Start is diving into a work-training program for those affected by Autism, providing screenings, education and personal development classes. Job training is also included to help with long-term and a sense of accomplishment. H+K is organizing public policy forums at the Danish Parliament, growing social media presence and regional TV and radio coverage. With the cause picking up traction, we will assist in the development of the re-branding strategy to be launched at the end of 2016.
In California, longtime client Dolby asked us to put together a consumer event in which we hosted lifestyle and entertainment media and key influencers for the launching of Suicide Squad, a Warner Bros. production. The event included a reception filled with opportunities to connect, a screening of the movie in Dolby Cinema’s historic Vine Theatre, and a panel discussion following the screening with a Dolby expert. We managed all media relations and the influencer program to create a special and effective event.
In Shanghai, H+K has provided media and event support for the Lamborghini Blancpain Super Trofeo Asia Series for several years. In its fifth year now, the Trofeo is an international race series, with a total of five race weekends across Asia and a world finale in Spain. H+K not only oversaw all media relations, but created a video series for an array of social media channels and worldwide distribution as well. The content, titled “Come Closer”, enticed the audience to get an exclusive look into the event with behind the scenes glimpses into technical information and track narrations.
“Together for Sustainable Development” initiative launched in Guatemala to emphasize the need for economic, social and environmental actions. The partnership of PepsiCo and CBS reinforced the support for the country and started a conversation about the integration of reform into businesses. The four topics of discussion were management and conservation of water, entrepreneurship, education, and inclusive recycling and environmental innovation. H+K executed the event and oversaw all stakeholder relations to the initiative.