Could the US handle an Ebola outbreak? Global Healthcare Practice Lead David Bowen weighs in on why the US is better prepared than ever before.
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A New Political Pattern?
Posted on 09.29.2014 by H+K Strategies Germany.
Over the past few months, the German political party landscape has seen considerable change. State Parliament elections were held in three of the 16 Federal German States: Saxony, Brandenburg and Thuringia. In their most recent policy brief, H+K Strategies Germany takes a closer look at the changing party landscape. READ MORE >
Measurement Week: Mazda's Jeremy Barnes Talks Measurement
Posted on 09.26.2014 by Michael Rinaman.
As an ongoing part of the International Association for the Measurement and Evaluation of Communication's Global Measurement Week, Research+Data Insights spoke about measurement best practices with Jeremy Barnes, Mazda North American Operations' Director of PR and Brand Experience. He talked about the ways benchmarking and measurement help provide a roadmap for Mazda's communications strategy and how they use insight-driven data analysis to connect with its prospects. READ MORE >
H+K Strategies Brings Home Global SABRE Awards
Posted on 09.24.2014.
The Holmes Report has announced its list of the 50 best public relations programs of 2014 - the winners of the Global SABRE Awards - and we're honored to have been recognized in the categories below. Congratulations to all of our H+K colleagues around the globe who supported these campaigns and also to all others that received SABRE Awards this year! READ MORE >
Haggis-esque Food for Thought, Courtesy of the Scots
Posted on 09.24.2014 by Mike Coates.
Late Thursday night the leader of the “No” campaign in Scotland, Alistair Darling, ended his victory speech with the words, “Come on Scotland, let’s get on with it.” The land of many ancestors of the British Commonwealth voted 55% to 45% to stay a part of the United Kingdom. It was a clear, albeit modest, majority of Scots that voted with their heads, over their hearts. I cannot say I am surprised — Scots are a pragmatic clan, with a history of putting prudence and practicality before emotion. READ MORE >
A Millennial Market
Posted on 09.23.2014 by Jack Martin.
During my recent travels to H+K offices around the world, one thing that stood out for me is the influx of young people in the business world as this new generation enters the workforce. Their youthful energy, creativity and digital-oriented skill sets offer a new dynamic in the 21st century workplace. Generation Y’s sense of connectedness—to the world around them and to each other—and their inherent digital mastery, are potent tools that are revolutionizing how people create content. READ MORE >
Congratulations to our H+K Strategies APAC colleagues who were recently awarded a Platinum SABRE for best in show and also recognized
in four Gold SABRE awards categories!
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For measurement geeks everywhere, Measurement Week is time to celebrate the value of communications measurement and Margot Savell shares why measurement is core to every communications program.
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