If you’re immersed in the world of content, it’s more than likely that you hear the word “engagement” dropped into marketing conversation on a daily basis. It’s often phrased as a question: How do we engage audiences? How do we measure and score engagement? And how does engagement stack up against other metrics? These are all important questions. Engagement is not a passing buzzword. It’s an incredibly powerful metric. READ MORE >
Dollars and Sense: Communicating in a Low-Price Environment
Posted on 04.30.2015 by Michael Kehs.
Imagine you’re the chief executive of an energy company. During the past six months, oil and natural gas commodity prices – the lifeblood of your revenue stream and/or customer base – have plunged more than 50 percent and there is no clear view as to when prices will rebound – or for that matter, whether they've even hit bottom yet. READ MORE >
Germanwings 9525: An Analysis of the Evolving Role of Digital Technology on Crisis Communications
Posted on 04.29.2015 by Brendan Hodgson.
The tragic March 24th crash of Germanwings Flight 9525 further reinforced the importance of digital technology as a vital communications medium in the early hours of the incident. At the same time, and as demonstrated by the Costa Concordia and Asiana Airlines tragedies, our analysis also revealed how the reliance on technology also proved to be a challenge for certain players as websites crashed and as social media, for a few hours at least, became the default conduit of vital information. READ MORE >
50 Years of Moore’s Law: Increasing PR Power in a Shrinking World
Posted on 04.28.2015 by Joe McNamara.
Sunday April 19 marked the 50th anniversary of Moore’s Law, when Gordon Moore, co-founder of Intel, noticed that the number of transistors per square inch on integrated circuits had doubled every year since their invention. He predicted that this trend would continue for the foreseeable future, a prediction that was later revised to approximately every two years in 1975. READ MORE >
From London to San Francisco: What Makes an H+Ker
Posted on 04.24.2015 by Suzy Greenwood.
In H+K London we sometimes refer to ourselves as “H+Kers,” and when interviewing or welcoming new colleagues it’s something I’ve always used to sell the company. Even though we are a big office and the nature of our industry means the staff make-up is constantly changing, everyone fits a certain brand. READ MORE >
Small victories, sugar swaps and SelfieCheks. Our H+K UK Healthcare team on the misconception that creative thinking is very limited due to the strict healthcare industry regulations.
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How can marketers help people deal with change? H+K London's Vikki Chowney reports from SXSW on how the collision of culture and tech calls for marketers to make communication more simple.
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If you can tap into an emotion, you've got it nailed. H+K Strategies UK's Vikki Chowney on the seven key steps in mapping out a content marketing plan.
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