One of the truisms of the technology industry today is that innovation has largely plateaued. It is true to say that the big wow moments of the desktop PC, mobile phones or that first time you surfed the World Wide Web are not matched by the launch of another handset or a new app. Today, there’s a feeling that tech establishment companies like HP, Yahoo! and Microsoft are watching their creative thunder being stolen by relative upstarts like Facebook and Uber. READ MORE >
New Rules Make Union Organizing Easier Than Ever. Are You Ready?
Posted on 04.13.2015 by Kevin Elliot .
Another shoe is about to drop. And this could be the big one. The biggest change in the rules that govern labor relations and union organizing in more than 70 years will take effect on April 15, 2015. It is a radical remake of the rules that govern how labor-organizing campaigns will unfold. READ MORE >
Digital Marketing Tools in Communication and Event Management Campaigns
Posted on 04.09.2015 by H+K Strategies Brussels.
If you think Search Engine Optimization, pay-per-click advertising and web analytics only belong in the toolkit of an internet marketer promoting an e-commerce website, think twice. Digital marketing tools have become increasingly important for public relations and public affairs professionals to implement and measure the success of both B2B and B2C communication campaigns as well as for event management. READ MORE >
Small victories, sugar swaps and SelfieCheks. Our H+K UK Healthcare team on the misconception that creative thinking is very limited due to the strict healthcare industry regulations.
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Operationalizing Innovation: Move Fast and Build a Business That Lasts
Posted on 04.02.2015 by Mike Coates.
“Move fast and break things.” For a decade, that was Facebook’s famous mandate from the top. And no wonder: innovation has always been the key to growth and, especially in this new digital landscape, to remain the same is to fail. READ MORE >
The Absolute Need for Media Skills and Better Preparation
Posted on 04.01.2015 by Tim Luckett.
For leaders looking to communicate with their audiences—be it voters, customers, investors, or employees—either on social media or via a camera and microphone, there are lessons to be learnt in the triumphs and failures of those who have gone before. But perhaps the most important one, simple though it sounds, is to be fully prepared. READ MORE >
How can marketers help people deal with change? H+K London's Vikki Chowney reports from SXSW on how the collision of culture and tech calls for marketers to make communication more simple.
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If you can tap into an emotion, you've got it nailed. H+K Strategies UK's Vikki Chowney on the seven key steps in mapping out a content marketing plan.
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