There’s a concept that is of growing importance to businesses these days. It has created jobs, caused executives to change the way they do business, impacted the way companies communicate with the public and even sparked a new field of study in higher education. The concept: sustainability.
So, what’s the big deal?
It starts with the public. READ MORE >
Congratulations to our H+K Strategies APAC colleagues who were recently awarded a Platinum SABRE for best in show and also recognized
in four Gold SABRE awards categories!
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An Exchange of Value With Arianna Huffington
Posted on 09.18.2014 by Ben Shipley .
I was lucky enough to be a part of a group of clients and H+K staff last week who made the trek to CarriageWorks to listen to the famed founder of the Huffington Post hold sway on all things interesting and life related, as part of her Thrive book tour and the excellent ongoing series, Ideas at the House. There were many gems laid bare in her conversation, but the most interesting one was her response to the questions around the payment, or lack of that followed the sale of the Huffington Post. READ MORE >
Measurement Week - InterContinental Hotels Group's Francie Schulwolf Talks Measurement
Posted on 09.18.2014 by Michael Rinaman.
As a part of the international Association for the Measurement and Evaluation of Communication's Global Measurement Week, Research+Data Insights had the opportunity to talk with Francie Schulwolf, InterContinental Hotels Group Vice President of Corporate Communications for the Americas. Here, she talks to RDI about how IHG uses measurement to inform its communications, the effects of ever-expanding data sources on how brands interact with consumers, and the future of measurement. READ MORE >
In a recent Holmes Report piece, H+K Strategies London's Alex Wilson looks at the rise of micro-content and what it means for brands.
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For measurement geeks everywhere, Measurement Week is time to celebrate the value of communications measurement and Margot Savell shares why measurement is core to every communications program.
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Posted on 09.16.2014 by Viv Lines.
I recently gave a speech at a PR conference in India, in which I spoke about my views on three changing paradigms in the communications industry: hyper-connectivity, authenticity and storytelling. While these concepts are nothing new, they continue to change the way we do business. And, as they continue to be hot topics in the boardroom, I wanted to share and expand on my thoughts. READ MORE >
Our Favorite (Cheap and User-Friendly!) Digital Tools to Use in a Crisis
Posted on 09.12.2014 by Anna Geismar and Nicole Yale.
When a crisis strikes and your team kicks into response mode, there are several key actions you must take to respond quickly and effectively — pulling the right team together and ensuring they are coordinated, continuously monitoring media and social media activity, and identifying influencers who are weighing in on the crisis. There are a lot of great digital tools out there to provide the monitoring and analysis support you need and we've put together a few of our favorites. READ MORE >
H+K Strategies Celebrates 30 Years in China
Posted on 09.11.2014.
Today we are pleased to announce the celebration of the 30th anniversary of Hill+Knowlton Strategies operating in China. “This is a very proud moment for H+K China and for all of our teams around the world,” said Jack Martin, global chairman and CEO, at a reception in Beijing. READ MORE >