As Pope Francis prepares to visit the US for the first time, PR pros say his arrival comes at a critical time for the Catholic Church. Claudia Gioia shares her point of view in PR Week.
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Did companies proactively reaching out to investors during Black Monday's stock market crash exacerbate the situation? PR Week asks PR pros - including our Peter Poulos - for their opinion.
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Vote in the 2016 SXSW Panel Picker
Posted on 08.16.2015 by H+K Strategies.
SXSW Interactive features five days of compelling presentation from the brightest minds in emerging technology, networking events hosted by industry leaders and an unbeatable line-up of programs showcasing the best new ideas. Each year the agenda is decided by a public vote. This year we’ve submitted seven panels for consideration and we’d love your help to bring them to Austin. READ MORE >
There's just one year to go until the 2016 Olympic Games in Rio. To mark the event, H+K London hosted a Q&A featuring panelists from across the world of sport. Recapped here are the top ten takeaways from their discussion of key issues dominating the global sport agenda. READ MORE >
Oil and Google Glass: Tech Trends in the Offshore Space
Posted on 08.12.2015 by Rachel Kelly.
Technology used in oil and gas operations has made leaps and bounds since its inception. If anyone told early explorers that one day pieces of oilfield equipment would have the brainpower to communicate with each other and send feedback without manual inspection, no doubt they would have had trouble believing it. READ MORE >
Why Should We Care What Netflix Thinks About Prison Reform?
Posted on 08.07.2015 by Zack Sandor-Kerr.
Last summer, The New York Times’ Brand Studio published a sponsored story, paid for by Netflix to promote its new season of Orange is the New Black. In some circles, sponsored content has gotten a bad rap for blurring the lines between editorial and advertising, without necessarily adding value to the broader narrative. But what this story showed us is that not all branded or sponsored content is created equal. READ MORE >
Congrats to H+K Americas CEO Mike Coates who has been named to Youth INC's National Advisory Board. The Board seeks to advance Youth INC's mission to improve the lives of New York City youth.
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Influence: Art or Science?
Posted on 07.15.2015 by Sara Naatz.
Moving an audience to think or act in a certain manner is, of course, easier said than done. Massive marketing and advertising teams have flubbed big business campaigns even with copious amounts of consumer research or immensely innovative creative teams. We see it all too often — the insurance giant whose brilliantly cinematic advertisement elicits all the wrong emotions from its audience, or the fast food chain whose advertisements are hilarious to all the wrong audience members. READ MORE >