As the national discussion around parental leave continues to grow, Digiday highlights our industry leading benefits as they explore the state of agency policies.
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How to Choose Your PR Dashboard
Posted on 02.02.2016 by Margot Savell.
Frequently I am asked about PR dashboards. Typically I answer the question with another one: Do you want an online real-time dashboard or do you prefer data visualization on a slide or two in your monthly reports? That question needs to be asked because PR pros seem to use the word dashboard loosely. So the question: What is a PR dashboard? READ MORE >
Uncovering new or different ways of doing things should be as uncomfortable as it is exhilarating. If creativity is about discomfort, how do we get clients and teams to want to be uncomfortable?
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Three Reasons To Embrace Social Media in a Crisis
Posted on 01.28.2016 by Jane Shapiro.
Evidence from real-life events bolstered by research demonstrates that people increasingly use social media to get and share information in urgent situations. At the same time, anecdotal experience also bolstered by real-life incidents shows that many organizations are not using social media well—or at all—to communicate in crises. In general, they either think it’s not an effective way to reach their target audiences at all, or only effective for product and service marketing purposes. READ MORE >
The advent of a new year gives many that chance for a fresh start. The slate is clean and it’s time for new thinking leading to new decisions and new direction. As the frenetic pace of work life in a networked age takes over, we are thrust once more into the breathless pursuit of short term success. READ MORE >
We're pleased to see CEO Jack Martin among The Holmes Report's list of marketing communications and PR professionals poised to make waves in 2016.
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Continuing our look at 2016 predictions in various sectors, Thomas Tindemans forecasts more disruption in the public affairs space. READ MORE >
2016 PR Trend Forecast: Digital
Posted on 01.14.2016 by Vikki Chowney.
As the digital landscape continues its endless evolution, Vikki Chowney shares her take on the trends that will impact PR in 2016. READ MORE >
SOTU or Inaugural Address?
Posted on 01.14.2016 by James Fuller.
I thought President Obama’s remarks last night sounded more like an inaugural address than a State of the Union: full of lofty ideas, but few policy goals. For better or for worse, the president seems to have thrown in the towel in trying to achieve any new major legislative victories during his final year in office. READ MORE >