It has been just over a year since the EU and Canada concluded negotiations on the Comprehensive Economic and Trade Agreement, the first bilateral trade agreement that the EU has concluded with a G7 economy and a developed country outside of Europe. Being a ‘gold standard’ for future free trade agreements, CETA has set the bar for the Transatlantic Trade and Investment Partnership in many ways. READ MORE >
Posted on 09.29.2015 by Amber Ott and Andrew Sullivan .
As once was the case in baseball, the public affairs industry is dominated by old-school consultants who base their counsel on gut instinct or trade on relationships. A recommendation that client engagements should be built on a foundation of data is often met with blank stares. But without evidence, how do you know your advice is sound? READ MORE >
Brands should woo users and use social to express loyalty as well as drive it. H+K London's Candace Kuss on why brands need love rooms, not war rooms for real-time marketing.
READ MORE >
As part of their D2 Creativity conference, H+K London spoke with WPP CEO Sir Martin Sorrell about the nature of creativity and how its changed.
READ MORE >
The “Art of the Deal” Dies with Speaker Boehner
Posted on 09.28.2015 by James Fuller.
The old guard in Washington said goodbye to more than just another speaker with John Boehner’s surprise resignation last week. In fact, his announcement delivered another blow to an art form that’s been waning as the tea party and highly partisan conservatives have gained power. Boehner’s resignation fuels moderate Republicans’ wondering not only what’s happened to their party, but also whether there’s enough room for their views under the tent.
READ MORE >
Apple Brought Ad-Blockers to Primetime: Here’s Why You Shouldn’t Worry
Posted on 09.23.2015 by Murali and Ben Deutsch.
When Apple announced last week the not-so-surprising news that it will enable ad-blockers in the latest version of iOS, many advertisers lamented the beginning of the end for display ads. After all, this move by Apple marked a turning point in the battle between content consumers bogged down by intrusive banner ads and the publishers that host them. For brands and the agencies this could have serious ramifications. READ MORE >
While many view Apple enabling ad-blockers in the latest version of iOS as cause for concern, we actually view this as more of an opportunity than a threat. Murali and Ben Deutsch explain in PRWeek.
READ MORE >
Is Public Opinion Polling Data Obsolete?
Posted on 09.21.2015 by Amber Ott and Andrew Sullivan .
Pollsters just can’t catch a break these days, with recent election prediction misses in Greece, Israel, Scotland and most famously, the UK. Skeptics call public opinion research a relic, created for a world without the technology to observe and analyze the public’s behavior at scale. Why bother asking the public what they are planning to do when data tells us what they are already doing without the risk of response bias? The skeptics’ view misses a larger point. READ MORE >
The Virtue of Listening
Posted on 09.18.2015 by Lars Erik Grønntun.
While the equilibrium between outbound and inbound communications has leveled slightly over the last five years, communication professionals still have a long way to go, with a strong emphasis still being placed on outbound activities. Everyone talks about dialogue, but to really engage in a true dialogue, we need to listen – and the things we hear need to cause a reaction. READ MORE >