Congrats to H+K Americas CEO Mike Coates who has been named to Youth INC's National Advisory Board. The Board seeks to advance Youth INC's mission to improve the lives of New York City youth.
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Influence: Art or Science?
Posted on 07.15.2015 by Sara Naatz.
Moving an audience to think or act in a certain manner is, of course, easier said than done. Massive marketing and advertising teams have flubbed big business campaigns even with copious amounts of consumer research or immensely innovative creative teams. We see it all too often — the insurance giant whose brilliantly cinematic advertisement elicits all the wrong emotions from its audience, or the fast food chain whose advertisements are hilarious to all the wrong audience members. READ MORE >
H+K Belgium's Thomas Tindemans provided his perspective on the different options for a Grexit in an interview on the Flemish public TV station Terzake.
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Saudi Stock Exchange (Tadawul) Opens Up To Foreign Investment
Posted on 07.01.2015 by Bobby Morse.
Worth more than all regional Gulf markets combined, Saudi Arabia’s Tadawul is arguably the jewel in the GCC’s capital markets’ crown. It is home to some of the region’s most prized investment targets, including blue-chips in key sectors. Up until now these investment opportunities have been largely out of the reach of the vast majority of non-Saudi investors, except through complicated swap arrangements. However, this is set to change as the exchange opens to foreign investors. READ MORE >
Finding future Peggy Olsons: long after the Mad Men years, the comms industry is finally taking gender equality seriously. H+K London's Jen Collins shares her perspective from Cannes.
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Visual First: Say It All Without a Word
Posted on 06.23.2015 by Alexander Jutkowitz.
Two years ago, I purchased a video installation by the up-and-coming LA artist Brian Bress. The piece, The Hunter, is showcased via flat-screen monitor, with Bress himself dressed up as a huntsman, drawing images on a sheet of glass with a dry erase marker. There are no words. There is no sound. There’s just Bress drawing images for the audience to decipher. When I first laid eyes on this fascinating piece, I didn’t just see a singular work of art; I saw an important marketing lesson. READ MORE >
Classic Lessons for Daughters Hold True for Professional Women
Posted on 06.20.2015 by Rebecca Ballard.
Early summer in social media is a gathering place of parental wisdom. The weeks connecting Mother’s Day and Father’s Day - with graduations sandwiched between - feature tributes on Facebook, Twitter and LinkedIn that give us access to the best life lessons from the parents of our friends, classmates and colleagues. We might find ourselves reflecting on lessons from the mom and dad figures in our own lives, and pausing to consider the lessons we’re sharing with people who may be listening to us. READ MORE >
Out here in Silicon Valley, innovation is center square on buzzword bingo. Everybody talks about it. Everybody wants to be associated with it. Everybody claims to do it. But not all innovation is created equal. As we all strive to become innovators in our industries, I’d like to offer a few practical tips for how to think about innovation in a way that breaks through the noise and delivers impact. READ MORE >