Latest News
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With the implementation of the Affordable Care Act (ACA) and the rising financial burden imposed by health care spending, corporate America is faced with difficult decisions relating to its traditional support for employer-sponsored health coverage.
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Alexander Döll, CEO of Hill+Knowlton Strategies Africa recently spoke with PRWeek US on the growth in the diverse African PR market.
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In their latest cheat sheet, the H+K Strategies Digital team examines the power of social media - from the SEC allowing the use of social media to communicate with investors to the AP's Twitter hack.
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With graduation season just around the corner, U.S. colleges and universities will soon turn loose more than 2.7 million undergraduates eager to change the world. But, when it comes to corporate sustainability, many of them have already started. College campuses have always been ripe with ideas for solving challenging social issues, and today’s students are increasingly addressing the issue of corporate citizenship.
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The recent hacking of Associated Press’ Twitter account mainly drew attention because of the initial impact on the stock market, specifically in relation to the Dow Jones (Dow) dropping 100 points. Public mishaps caused by activity on Twitter - and other social media platforms - will continue to drive a lot of media focus, and rightly so.
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A Tweet, in fewer than 140 characters, made the stock market drop over 140 points last week. The cause? An instantly infamous hack of the Associated Press’ twitter feed erroneously reporting a terrorist attack at the White House. The market, jolted by traders and automated algorithms that watch @AP and twitter more generally, beat many on Twitter to the punch, dropping and then quickly correcting itself before the issue peaked five minutes later (over 60 tweets/second.)
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As PR pros, helping our clients identify and proactively tell compelling stories about their organizations in order to drive their businesses is among our foremost responsibilities. Yet, when it comes to sustainability—an area of increasing concern to a wide range of stakeholders—we seem to operate in a reactive mode.




