The Holmes Report takes a look at parental leave in the PR industry and highlights our groundbreaking policy providing birth mothers 16 weeks of paid leave and other parents 10 weeks of paid leave.
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How Brands Are Using Periscope
Posted on 09.03.2015 by Brendan Hodgson and Amos.
With around 1.9 million daily active users, Periscope continues to grow. Many brands have embraced the app to share big moments and engage consumers in real time. We look at how they are using the app and what to consider in developing a Periscope strategy. READ MORE >
As Pope Francis prepares to visit the US for the first time, PR pros say his arrival comes at a critical time for the Catholic Church. Claudia Gioia shares her point of view in PR Week.
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Did companies proactively reaching out to investors during Black Monday's stock market crash exacerbate the situation? PR Week asks PR pros - including our Peter Poulos - for their opinion.
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There's just one year to go until the 2016 Olympic Games in Rio. To mark the event, H+K London hosted a Q&A featuring panelists from across the world of sport. Recapped here are the top ten takeaways from their discussion of key issues dominating the global sport agenda. READ MORE >
Oil and Google Glass: Tech Trends in the Offshore Space
Posted on 08.12.2015 by Rachel Kelly.
Technology used in oil and gas operations has made leaps and bounds since its inception. If anyone told early explorers that one day pieces of oilfield equipment would have the brainpower to communicate with each other and send feedback without manual inspection, no doubt they would have had trouble believing it. READ MORE >
Why Should We Care What Netflix Thinks About Prison Reform?
Posted on 08.07.2015 by Zack Sandor-Kerr.
Last summer, The New York Times’ Brand Studio published a sponsored story, paid for by Netflix to promote its new season of Orange is the New Black. In some circles, sponsored content has gotten a bad rap for blurring the lines between editorial and advertising, without necessarily adding value to the broader narrative. But what this story showed us is that not all branded or sponsored content is created equal. READ MORE >
Moving an audience to think or act in a certain manner is, of course, easier said than done. Massive marketing and advertising teams have flubbed big business campaigns even with copious amounts of consumer research or immensely innovative creative teams. We see it all too often — the insurance giant whose brilliantly cinematic advertisement elicits all the wrong emotions from its audience, or the fast food chain whose advertisements are hilarious to all the wrong audience members. READ MORE >