KUALA LUMPUR, 21st June 2017 – Hill+Knowlton Strategies (H+K) has been named by Honor Malaysia as its public relations agency partner, to lead local communications strategy, consultancy services and execution for the brand in Malaysia, effective immediately. This comes soon after Huawei appointed H+K as its agency for its Consumer Business Group (CBG) in Malaysia.
H+K has been a long term global partner to the Huawei CBG business with teams supporting the evolution of the Huawei and Honor consumer brands across Europe, Asia Pacific, the USA, the UK, and Africa, including the award-winning global campaign launch for the Honor 8 handset with Brooklyn Beckham. H+K Malaysia will take on responsibility for all strategic communications counsel, planning and media relations, complementing Honor Malaysia’s overall marketing and branding strategy.
Michelle Tham, Managing Director for Hill+Knowlton Strategies Singapore and Malaysia said, “Globalisation is a key strategy for Honor, and this is something the H+K network is incredibly well placed to support, building and tapping into fan communities all over the world, and now Malaysia. Honor has a rapidly growing following in Malaysia, and we are excited to help take the brand’s popularity to the next peak. Our creative thinking, strong expertise, and extensive influencer relationships form the foundations of this win, and we are honoured to deepen our partnership with Huawei in Malaysia.”
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About Hill+Knowlton Strategies
Hill+Knowlton Strategies is a global public relations company, headquartered in New York City, United States, with over 85 offices in more than 45 countries and is part of the WPP Group. H+K provides senior counsel, insightful research and strategic communications planning with a worldwide presence and is recognized as one of the global leaders in this field.
Honor is a leading mobile device e-brand and a part of the Huawei Consumer Business Group. In line with its slogan, “for the brave”, the brand was created to meet the needs of millennials through internet-optimized products that offer superior user experiences, inspire action, foster creativity and empower the young to achieve their dreams. In doing this, Honor has set itself apart by showcasing its own bravery to do things differently and to take the steps needed to usher in the latest technologies and innovations for its customers.
For more information contact:
Rebekah Orme, APAC Regional Director, Business Development + Marketing (+65 6390 3387 / Rebekah.Orme@hkstrategies.com)