Hill+Knowlton Strategies (H+K) Singapore has strengthened its senior team with the appointment of Thomas Goh as Senior Director of Creative Content and Digital Innovation.

Goh joins H+K with close to twenty years of business and marketing experience spanning digital content, social strategy, performance marketing, programmatic, and mobile marketing. Hailing from senior marketing roles with blue-chip brands like Citibank, Singtel and Skype to more entrepreneurial roles across digital agencies like Ogilvy, CXense and most recently Havas (Head of Digital for Singapore and Malaysia), Goh brings deep digital experience, grounded in strong business development capability.

His past multi-market roles have seen him lead teams and campaigns across the Asia Pacific region to great success. He has helmed award-winning campaigns including Singtel Hawker Heroes, SingTel Omni Channel Retail Transformation Project, and Skype Experiential Showcase, always bringing innovative change in a rapidly changing digital landscape.

Commenting on Goh’s appointment, Michelle Tham, Managing Director for H+K Singapore and Malaysia, said: “We welcome Thomas to the team at a time when the rise of new media continues to blur the lines between PR, advertising and digital. In recent years, we have already evolved well beyond our traditional media roots, but we must continue changing ahead of the curve. Thomas’ experience brings a new dimension in terms of how we structure our digital offering as well as the type of digital innovation we bring, to help our clients integrate communications quickly, creatively and with great agility.”

Goh adds, “Having worked across various in-house, ad and digital agency roles, I’ve been fortunate to provide senior counsel to C-suites as well as start-ups on their digital transformation and go-to market strategies. Across the board, as lines blur between the different disciplines, we present them an agency that does not stay within any particular sand-box but is focused on driving conversations much further upstream – across different and new channels. Knowing how to craft compelling stories and build a narrative that creates a lasting point of view is H+K’s heartland, so I’m incredibly excited to be joining this team to help build on that and create compelling content that helps clients cut through the digital noise.”

Goh graduated with a Masters in Banking and Finance from University of Southampton and Undergraduate Degree in Economics from the University Of Technology Sydney. Goh also served as an adjunct lecturer at NUS-ISS imparting his digital and social knowledge to the next generation workforce. In his down time, Goh is active in the start-up scene, actively consulting to budding entrepreneurs.

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