Hill+Knowlton Strategies is the Indian arm of leading global communications company, Hill+Knowlton Strategies, and a wholly owned company within one of the world’s largest marketing communications companies, WPP.
H+K Strategies has delivered game changing communications campaigns in India for three decades and now has a wholly owned network of offices across Delhi, Mumbai, Kolkata, Bangalore and Chennai with a proven network of affiliates in a further 100+ cities in India. We believe that communications needs central consistency combined with local contacts and market insight.
We talk to our clients every day about how they communicate their philosophy, their values to the outside world. So it should come as no surprise to hear that we have spent time thinking through how we define our own ethos. It comes down to four key values that we ensure inform and guide everything we do:
- Accountable – we are accountable to our clients, to the media we deal with, the vehicles we use and to one another. We are accountable for the quality of our work, the depth of our reach and the impact we deliver.
- Bold – we believe in challenging the norm, in taking our clients to places they may not have gone before, in being risk takers based on solid understanding of the market and the communications challenge. By being bold we get our clients the results they need.
- Collaborative – our clients are our partners, we trust them and we make every effort to give them the ability to trust us. Our approach is one of working together to achieve a common goal, because at the end of the day our success is dependent on our client’s success.
- Diverse – our teams are diverse in nationality, regional experience, sector experience, interest, age and gender. We do not discriminate because the best, the most memorable, campaigns are borne from diversity.
Our values matter to us, and we believe they inform the way we engage with clients. However, there is one overriding principle we work by – your success is our success. We will push to achieve your goals because we share them.
So what do we do?
H+K is a full service communications consultancy. Our offer includes the following and also continues to evolve:
Messaging and Positioning
Crisis and Issues Management
Change and Internal Comms
Research and Insight
Media and Presentation Training
Technology, Media and Telecoms
NGO/Not for profit/Industry bodies
Aviation, travel, hospitality
Apart from the basics, we go a step further to provide value added services to clients:
- Research & Insights
Great strategy and campaigns begin with great understanding of the category, the market, its influencers and its consumers – which is where our work begins for most of our clients.
Researchers at H+K Strategies hone client strategies and create breakthrough campaigns using the knowledge gained by analysing primary and desk side research from a socio, political, economic and market perspective. Our bespoke research maps client categories, competitor analysis, consumer behaviour and responses, focus group analysis to covert the research and analysis into actionable intelligence for our clients.
- Media Training & Messaging
With the right skills and techniques, a spokesperson can communicate the benefits of a new product, advance an organization’s position on key issues and communicate key messages to diffuse a crisis. H+K Strategies understands the importance of each of these.
We offer media and presentation training in virtually every sector at every level, and each course is tailored to your specific needs. We also conduct messaging workshops across sectors to help focus and conceptualize powerful story telling for your spokespeople to build awareness, context and reputation of your company and business.
- Digital and Social Media Expertise
With the explosion of the social media and digital space in India, and everyone focused on the latest tool, gadget and platform, H+K Strategies’ Digital team brings clarity to the digital space and focuses on the offline results that drive your business. We focus on delivering results that have impact where people see them most – on their mobile, their social networks and more using a combination of push and pull technologies.
- Public Affairs and Government Relations
Today the business environment has become even more complex and organizations are influenced by a plethora of issues, stakeholders and policies, which they need to navigate and manage. We understand the structures and processes underpinning public policy in India and advise our clients on relevant issues, policies and legislation, help identify future opportunities or risks and provide guidance on how to navigate the environment and achieve client objectives.
Our public affairs and government relations team has extensive public policy, media and political experience and maintains widespread networks across government at all levels. We identify those who make the decisions and also those who influence the decision-makers whether in government, the media, interest groups or think tanks. As such, we are well-placed to ensure your views are heard and have an impact.
Our services include issues management; government and stakeholder relations, policy analysis, legislative and regulatory monitoring and advice, advocacy support and campaigns, media relations and management, and thought leadership positioning.
- Media Intelligence
We all know that “media coverage” influences public perception, so knowing what is being said by “the media”, who is saying it, and finding out why, is vital to business strategy.
Our H+K Strategies’ Resource Centre tracks national and international publications, to keep you on top of breaking news stories and trends related to your business – so you always know what’s happening and no unpleasant surprises come your way.
- Media Relations
A professional relationship with the media is the cornerstone of public affairs management. H+K Strategies has a network that reaches out to the media around the country and around the world. Our approach is straightforward – empowering journalists with all the information required for them to report the news accurately, as well as form fair opinions and perspectives.
To this end, we not only provide journalists with information about our clients’ business, but also share the research and insights we have on the category, audiences, as well as related subjects. As a result, we are often the first port of call for information and tips on major stories and features. Our teams are also familiar with schedules and staffing patterns of various news organizations, which allows us to organise press conferences and briefings to suit media deadlines, get our client’s messages out to the right audiences, at the right time.
- Crisis Preparedness Training and Crisis Communication Management
You can rarely predict a crisis, but you can always prepare yourself to handle one if it happens, and ensure you have the right communication partner by your side to manage it for you. Crisis preparedness training and crisis management are part of the many speciality services we offer at H+K Strategies.
We have ably supported numerous clients in times of crisis with strategic thinking, crisis communication messaging, and on ground influencer management.
Crisis Preparedness Training includes Influencer mapping, special crisis management and communication workshops, scenario creation and resolution, establishment of crisis management protocols and processes, and media training.
Crisis Communication Management entails everything from a 24/7 Crisis Hotline, Emergency Media Centre and Helpdesk, Crisis management team activation, Emergency press releases, press conferences, exclusives, and point-of-view share, Liaison with key government officials and other influential groups, direct solicitation to relevant publics through mailers and tele-information services, and Professional networking.
- Spokesperson Briefings
As a spokesperson, you have to always see the bigger picture, envision the future, and stay on top of your business with more knowledge and understanding of your space, than anyone else. H+K Strategies spokespeople briefing books are lucid guides to the latest developments in India’s economic, social, and political environment. They also include a primer on cultural trends, and sensitivities, and contain profiles of key influencers in the government and the media – people who matter, and who every spokesperson must, or will come in contact with, when engaging audiences in India.
- Editorial Services
Today, more than ever, written content is what forms the basis of a lot of news, opinions, and eventually influence in the world around us. H+K Strategies lays great emphasis on quality content creation and has a dedicated content development team with special writing skills, subject matter expertise, and a nose for sniffing out relevant information and news from the tonnes of information floating around.
What we offer our Clients as services includes but is not restricted to, publication-specific content and press releases, web-specific content, white papers, backgrounders, and perspectives, speech writing services.