Hill+Knowlton Strategies and Ogilvy Public Relations Lead Multi-Agency Entity


SEOUL – LG-One, the multi-agency WPP entity formed to serve LG Electronics, today announced it has been renewed for an eighth year as LG’s global communications agency partner. The announcement follows LG-One winning a multi-agency competitive review.

Hill+Knowlton Strategies and Ogilvy PR will continue as the lead agency partners. Global LG-One Management Lead Vivian Lines said of the appointment, “We are thrilled to extend our partnership with LG. The continuous delivery of creative, award-winning results has been key to our shared success.” LG-One Global Client Relationship Director Amy Messenger added, “New ideas, fresh approaches and passion for the business have served us well and will drive our partnership going forward.”

WPP formed LG-One in 2009 in order to provide LG with a custom, global agency network of unsurpassed capability, scale and choice in over 20 markets. LG-One supports multiple groups at LG including corporate communications, home electronics, home appliances and air solutions and mobile communications.

Ken Hong, Senior Director Global Communications at LG Electronics said, “LG is a big ecosystem with a very unique culture and yet LG-One has been able to pull together almost two dozen teams across the world to help us deal with an increasingly competitive landscape. We’re looking forward to leveraging our longstanding partnership as we look towards a challenging and exciting road ahead.”


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About LG-One

LG-One was formed in 2009 by WPP to create a dedicated blend of multi-agency resources shaped to meet the communications needs of LG Electronics (LGE) globally. Hill+Knowlton Strategies and Ogilvy PR have served as the primary agencies partnered as a single Agency of Record (AOR) for LGE, delivering award-winning programs under the LG-One umbrella. The LG-One mission is to bring LGE a custom blend of services and expertise with geographic coverage, choice and scale that is a competitive differentiator for LGE and is unrivaled, even by global agency standards.

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