March 4, LONDON – Hill+Knowlton Strategies (H+K), international public relations agency, is pleased to announce that Candace Kuss, Director of Social Media, will be the President of both the PR and the Glass jury at Dubai Lynx 2019.
The PR category celebrates creative work which successfully builds trust and cultivates relationships with credible third-parties, utilizing mainly earned-media tactics to influence public dialogue. The Glass category is known as the Award for Change and celebrates culture-shifting creativity.
“It is an incredible honor to be asked to lead these two important juries, especially as 2019 is the very first year for the Glass Lynx, said Kuss. “It is vital that our industry use its power in the global movement for gender equality by fighting against negative and restrictive stereotypes. I believe creativity can help gender balance the world. I cannot wait to see which brands and agencies are leading the charge in MENA.”
Kuss has been at the forefront of the digital communications evolution for almost 20 years and in 2016 was included in the Innovator 25 by the Holmes Report. She is a founding member of WPP Stella and on the Advisory Board for Creative Equals. She is a frequent speaker and judge for international creative awards including Cannes Lions, EMEA Sabres, and D&AD New Blood. Kuss recently gave a keynote on ‘Creativity + Influencer Marketing’ at the first VidCon London in February.
The Dubai Lynx Awards have celebrated the best work in the MENA region for more than 10 years. They recognise, nurture and set the standard for brilliant creative. Winning puts you among the creative elite and means you’ve created game-changing work; campaigns that delivered results and moved the creative needle. Winning means new business, global exposure, better talent retention and raising your company’s creative bar to new levels.
Dubai Lynx 2019 takes place from March 10-12 in Madinat Jumeirah, Dubai.
H+K has offices in more than 40 countries worldwide, delivering award winning campaigns to clients across all sectors and disciplines and with a focus on continued innovation for the industry. Recent innovations include Flight School +, a crisis communications training and simulation tool, Better Impact™, a new approach to brand purpose and CSR, and H+K Smarter™, a behavioral science unit.
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About Hill+Knowlton Strategies
Hill+Knowlton Strategies, Inc. is an international communications consultancy, providing services to local, multinational and global clients. The firm is headquartered in New York, with over 80 offices in more than 40 markets, as well as an extensive associate network. The agency is part of WPP, one of the world’s largest communications services groups.