Hill+Knowlton Strategies

Success Stories

Marketing

"24" Marathon

Twentieth Century Fox Home Entertainment needed a high-drama campaign to build anticipation for and promote the release of “24: The Complete Series” on DVD.

Business-to-Business

A Brand for Egypt

The Egyptian Government recently set up ITIDA – the Information Technology Industry Development Agency – to develop Egypt’s position as a leading global outsourcing location by attracting foreign investments and maximizing exports of IT services and applications.

Media Relations

A New Search Power

In July 2009, former Yahoo! CEO Carol Bartz announced the Yahoo! and Microsoft Search Alliance, a strategic initiative that would be a critical component in maintaining Yahoo!’s long-term success.

Corporate Communications

A New Technology Juggernaut

Recognizing that the next technology platform is the car, Ford developed MyFord Touch, a smarter, safer, simpler technology interface.

Corporate Communications

A Strategic Partnership

Hill+Knowlton Strategies continues to be a strategic partner for Nestlé. The consistent work executed over time has allowed the corporate brand to be positively positioned in the media and to impact key opinion leaders and stakeholders.

Media Relations

Airtel Multimarket Brand Launch

Airtel, the world’s fifth largest Telco, was launching its new master brand across the African continent on the back of a business acquisition of Zain assets in the continent.

Marketing

Aisle Avant Garde

Aisle Avant Garde was a unique co-branded experience developed by Hill+Knowlton Strategies for Unilever’s Sunsilk and Coles. In an Australian first, a Coles supermarket was transformed during opening hours into one huge catwalk with a special focus on the beauty aisle, which was reinvented as a black carpet runway.

Marketing

Almond Board of California

Almond Board of California selected Hill+Knowlton Strategies to help increase their sales volume in tier one cities by building year-round demand for California almonds and consumer loyalty.

Digital

Ariel Artist

To position the newly launched Ariel liquid laundry detergent as the “must-have partner for fashion wardrobe care,” Procter & Gamble and Hill+Knowlton Strategies created the “Ariel Artist” campaign.

Media Relations

Asma en Español

Nearly three million Hispanic Americans have asthma, but a community survey by Merck and the Asthma & Allergy Foundation of America found limited levels of disease awareness and control.

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