The power of the public today is unprecedented. The ability for vast groups of people to mobilize in near real-time around an issue, without geographic constraints, is the new reality. If an organization loses sight of where the public stands on critical issues it can result in staggering costs, hits to reputation or worse – regardless of which sector they’re operating in.

That’s why we developed Perspectives+ – a panel of over 40,000 Canadians ready and willing to tell you what they think. This research community has been assembled to support a wide range of research engagements and accurately represents real-world demographics. By providing a barometer reading on public opinion, Perspectives+ helps organizations realize the role that public input has on their business strategies, whether it be from a public policy, consumer or corporate point of view. Perspectives+ provides clients with the complete view and real, actionable insights that help shape their engagement, communications, public relations and policy efforts.

Perspectives+ is managed exclusively by H+K research experts and can be used for a variety of engagements, including:

  • General public survey assignments
  • Custom micro-panels
  • In-depth interviews
  • In-person and online-based focus groups
  • Communication testing
  • Deliberative consultation sessions
  • Bi-weekly Omnibus surveys

This is not just market research. We take a data-driven approach to audience engagement and have the ability to strategically connect to what matters to the public. Plus, we have the tools and expertise to do everything comprehensively in-house.