Singapore, June 27th 2017 – Crocs Inc., the world renowned footwear company, announces the appointment of Hill+Knowlton Strategies (H+K) as its official public relations and communications agency for China and Korea, following competitive pitches in both markets.
Serena Di Sarra, Crocs Regional Marketing Director, AMEA, said, “For 2017 we’re focused on launching a refreshed product lineup with a global “Come as you Are” marketing campaign. Therefore, it was incredibly important for us to select an agency who are not just strategically minded but have the experience to execute in-market with energy and excellence. H+K impressed us in both respects, but importantly they also captured the true spirit of the Crocs brand, which gives us great confidence to be working with them in two of our key Asia growth markets.”
H+K will be instrumental in further developing and implementing the brand’s PR strategy for the dynamic marketplaces in China and Korea, and will also run Crocs’ press offices and KOL relations.
John Morgan, President and CEO, Hill+Knowlton Strategies Asia, adds, “Crocs is a fresh and exciting brand and we are thrilled to be working with them in Korea and China. We firmly believe that this partnership will see us transform creative ideas into reality, helping Crocs gain even greater traction across Asia.”
The partnership has now commenced in both markets.
Crocs, Inc. (NASDAQ: CROX) is a world leader in innovative casual footwear for men, women and children. Crocs offers a broad portfolio of all-season products, while remaining true to its core molded footwear heritage. All Crocs™ shoes feature Croslite™ material, a proprietary, revolutionary technology that gives each pair of shoes the soft, comfortable, lightweight and non-marking qualities that Crocs fans know and love. Since its inception in 2002, Crocs has sold more than 350 million pairs of shoes in more than 90 countries around the world.
Visit www.crocs.com for additional information.