Sergio Morales Appointed US Practice Leader for Consumer and Marketing Communications
NEW YORK, 24 January 2013 – Sergio Morales has been appointed U.S. practice leader for consumer and marketing communications, effective immediately.
In this role, Morales will be responsible for providing strategic counsel and oversight on consumer and marketing communications clients, as well as building and strengthening client relationships within the practice. He will report directly to Dan Bartlett, president and CEO of Hill+Knowlton Strategies U.S.
“Sergio has done a fantastic job leading our MarComms efforts in our New York office, he has a passion for the H+K brand, and he has the dynamic and creative approach that is necessary to the role,” Bartlett said. “I have worked closely with Sergio many times and have full confidence in his expertise in positioning brands and delivering optimal business outcomes for our clients.”
Previously, Morales, a senior vice president at the firm, served as head of consumer marketing and sports marketing in H+K’s New York office. Prior to that, Morales held positions as vice president at Weber Shandwick and Rubenstein Associates, where he provided communications and brand counsel to global clients across a wide range of industries.
“I’m excited about the opportunity to lead H+K’s U.S. consumer and marketing communications practice and look forward to working with Dan and the U.S. leadership team to build on the progress of the past year,” Morales said. “Looking forward, we remain focused on delivering H+K’s integrated approach, which combines strategic counsel and insights with highly creative thinking and execution to propel breakthrough business results for brands. I am confident H+K will be at the forefront of helping shape the evolution of effective brand engagement.”
Morales earned his bachelor’s degree in marketing and international business from St. John’s University’s Peter J. Tobin College of Business, and studied international studies and international business at the Technical International University in Hungary.