Letting the Data Decide

by H+K Global

December 21, 2016

Letting the Data Decide

The rise and spread of the Internet is one of the most transformative events in human history. Information that would have taken hours of diligent research is available instantly, we are connected to one another in virtual space at all times, and the computers we carry casually in our pockets and handbags can do things … Read more Letting the Data Decide

Does Data Influence?

The vast trove of information available online is changing the way people make decisions, both large and small. Today, nearly nine out of 10 Americans say they find claims more persuasive if they are supported by data than if they are not, according to “The Transformation of Influence,” a survey of more than 4,000 people conducted by … Read more Does Data Influence?