Are AI & Automation a Threat to Public Relations?

by Kavita Rao

CEO, India
December 13, 2018

Are AI & Automation a Threat to Public Relations?

Threat

Yes, it certainly does seem to me! I have been reading a lot about industries across the world incorporating Artificial Intelligence and automation in their operations. From manufacturing, driving cars, delivery services, warehousing, accounting, to the media and entertainment industry (Haven’t you heard of automated/algorithmic/robot journalism?), the words Artificial Intelligence and automation represent something unknown, … Read more Are AI & Automation a Threat to Public Relations?

Creativity + New Reality Live-Stream

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We are now live on Facebook! View here or join the conversation on our page. New Reality, Same Old Brain – Matt Battersby, Behavioural Scientist Pete Beeney, Global Agency Lead, Spotify Branding in a Screenless World Nanette Braun, Chief of Communications and Advocacy, UN Women Redefining CSR in Marketing Redefining CSR in Marketing Jessica Walsh, … Read more Creativity + New Reality Live-Stream

VR for all? A Glance at the New Virtual World

From virtual surgery at the Royal London Hospital to digital browsing at Ikea, virtual reality (VR) is popping up in unexpected industries as the latest tool for shoppers, educators, and more. But as VR’s applications broaden, the question for many people becomes: What are we actually going to do with it in our everyday lives? … Read more VR for all? A Glance at the New Virtual World