What CES 2019 Tells Us About the Experience Economy

by Sara Gourlay

Global Head of Technology
December 10, 2018

What CES 2019 Tells Us About the Experience Economy

Experience Economy

If you’re wondering why Millennials are reportedly killing everything from the diamond industry to paper napkins, the answer might be found, not in an artisanal coffee shop, but at next month’s Consumer Electronics Show in Las Vegas. Evidence of radical transformation will be on display as a consumer economy becomes an experience one. This will have profound implications for anyone trying to harness the power of the public. One thing I like to keep in … Read more What CES 2019 Tells Us About the Experience Economy

A Historical Perspective on Media Analysis Trends

Media Analysis

Media analysis has developed as rapidly as the media with which it works. A rigorous approach to content analysis dates to 1927, with Harold Lasswell’s research on propaganda. Media analysis began almost immediately following invention of the printing press. Types of media analysis used today have their history in the Gutenberg Bible, but the concept … Read more A Historical Perspective on Media Analysis Trends