A radical idea goes mainstream.

by David Bowen

Global Head of Health + Wellness
February 4, 2019

A radical idea goes mainstream.

medicare

This article was originally posted as part of ThinkWell WPP Health Practice available here. It wasn’t that long ago that supporters of Medicare for All were a pretty lonely group. I should know. I wrote the Medicare for All bill for Senator Kennedy in 2005. We didn’t get a single co-sponsor in the Senate and … Read more A radical idea goes mainstream.

Challenging Taboos With Reebok & Emirates Woman

Reebok

In celebration of launching Reebok’s ground breaking PureMove, one-of-a-kind sports bra, H+K Dubai undertook a tremendous piece of work that once again saw H+K challenging stereotypes through sport. The team created an advertorial partnership between the brand and Emirates Woman – a high caliber female-focused magazine published in the UAE and found online. The partnership challenged a social taboo with a photo shoot … Read more Challenging Taboos With Reebok & Emirates Woman