The Value of Behavioral Science in the Communications Industry

by Lilly Kofler

VP of Behavioral Science
January 25, 2019

The Value of Behavioral Science in the Communications Industry

Behavioral Science

Behavioral science is getting a lot of buzz these days. Industries ranging from banking and retail to non-profits and governments are embracing behavioral science as an effective and inexpensive way to change human behavior. What was once a fledgling academic discipline is now an industry standard with companies welcoming Chief Behavioral Officers to weave behavioral … Read more

Helping Your Voice Cut Through from Davos

Davos

The end of January is a key milestone in the calendar of global business leaders as they prepare to descend upon a small Swiss ski resort. Each year debates at the World Economic Forum (WEF) in Davos become key drivers of newspaper columns and broadcast slots across the international news media. Many communications leads are … Read more

You Have to Participate to Win: The PR Lions Category

PR Lions

Every year, PR pundits and assorted media experts recycle the same tired stories about ad agencies winning ‘our’ Lions. They miss the real headline: Hardly any of the work entered is from PR agencies. In 2009, only about 30% of entries came from PR agencies; 10 years on, it is a woeful 10%. If you don’t participate, … Read more