Neuro-marketing: It’s All in Your Head

by H+K Global

July 17, 2017

Neuro-marketing: It’s All in Your Head

Neuroscience

What if ad makers could tap directly into the part of the brain that’s in charge of deciding if a consumer wants to buy your product? No guesses—just science. Sounds like fiction, right? Today, companies are turning to neuromarketing, a field in which marketers borrow neuroscience tactics to measure a consumer’s brain activity in response … Read moreNeuro-marketing: It’s All in Your Head