The Content Gold Rush: “If we don’t cannibalize ourselves, someone else will.”

by H+K Global

March 7, 2017

The Content Gold Rush: “If we don’t cannibalize ourselves, someone else will.”

Sign reading "Barcelona" in front of MWC

There’s a content gold rush underway, and for content producers and distributers, the race is on to secure the strongest and largest audience. On Tuesday, February 28, at Mobile World Congress, major players in the content world discussed the challenges the industry is facing and strategies they’re employing as they look ahead. Arnaud de Puyfontaine, … Read moreThe Content Gold Rush: “If we don’t cannibalize ourselves, someone else will.”

Brick-And-Mobile: How Shopping Is Becoming Social

shopping for vinyl

Shopping is changing drastically. Our entire customer journey – from discovery to research to the point of purchase – has moved online and become intuitive and social. In many ways today, products find us just as much as we find them. The advents of mobile technology and social media have been crucial factors in this … Read moreBrick-And-Mobile: How Shopping Is Becoming Social

The Phoenix: H+K Hits the Road

Phoenix

Graphic designer Shannon Wright is working remotely from an RV for two years while traveling across the U.S. We asked her to document this unique experience. Here’s part one:  When I got the call, our dream of road tripping around the country had seemingly gone up in flames. I answered the phone, in the middle … Read moreThe Phoenix: H+K Hits the Road