Technology can be intrusive when you’re trying to live a real life in the real world. As new tools such as augmented reality continue to blur the line between the physical world and the digital one, the distractions of multiple mediums and devices offer opportunities as well as challenges for marketers. Here are a few … Read more Mind the Gap: Marketing That’s Bridging Virtual and Real Reality
Did you already throw James Comey a follow on his secret Twitter? No? Okay, well surely you applied for the opening to be the British Royal Family’s intern? Didn’t do that either? Don’t feel bad—these runners lost the 2017 Venice Marathon because they were following a motorcycle that took a wrong turn. Here are five more stories to keep … Read more Meaningful mirrors, new newsfeeds, and more
Buckle up… are we ready to let WALL-E take the wheel? In case you weren’t paying attention, there are robots on the horizon. Some of them want to drive your car. And the horizon isn’t far off, either. Many automotive manufacturers suggest that we’ll be sharing the road with autonomous vehicles in the next three … Read more WALL-E, Take the Wheel!: Facing Up to Our Driverless Futures
In June of 2017, the Committee of Advertising Practice (CAP), an independent organization responsible for British advertising standards, released new rules banning the advertising of high-fat, -salt, or -sugar food or drink products in media targeted at those under the age of 16. It was the latest addition to an evolving body of guidelines aimed … Read more Children and Marketing: 4 Fundamentals of Transparency, Placement and Purpose
In advance of our PRovoke17 panel “Navigating Change in a New Reality,” we spoke with panelist Jeanniey Mullen (Global CMO, Mercer) about real-time communication, leveraging brand ambassadors, and what she’s most looking forward to at the summit. How has our new reality of quicker and constant communication effected how we operate as consultants? In a world … Read more Q&A with PRovoke17 Panelist Jeanniey Mullen, CMO of Mercer
Future prospects uncertain for the homely squares One of the new features of Apple’s iOS 11 update is a quick-response (QR) code reader baked into the camera. Big news for consumers? Hardly. Since the busy little squares of black and white began proliferating in the mid-2000s — showing up everywhere from storefronts to packaging, food … Read more Will QR Codes Ever Find Love?