Cannes: Huawei Emphasizes Co-Creation As It Expands Beyond China

by H+K Global

June 22, 2017

Cannes: Huawei Emphasizes Co-Creation As It Expands Beyond China

This post originally appears on the Holmes Report Huawei, a company almost unknown its own market five years ago, is now preparing to tell its story aggressively in the West. CANNES—Huawei, a company almost unknown its own market five years ago, is now preparing to tell its story aggressively in the West. “We want to … Read moreCannes: Huawei Emphasizes Co-Creation As It Expands Beyond China

The Content Gold Rush: “If we don’t cannibalize ourselves, someone else will.”

Sign reading "Barcelona" in front of MWC

There’s a content gold rush underway, and for content producers and distributers, the race is on to secure the strongest and largest audience. On Tuesday, February 28, at Mobile World Congress, major players in the content world discussed the challenges the industry is facing and strategies they’re employing as they look ahead. Arnaud de Puyfontaine, … Read moreThe Content Gold Rush: “If we don’t cannibalize ourselves, someone else will.”