Let Me Upgrade You: How Behavioral Science Can Sell Premium Products

by H+K Global

June 14, 2017

Let Me Upgrade You: How Behavioral Science Can Sell Premium Products

Products

Price is often the first thing a consumer notices about an unfamiliar product—but it also plays an important, complex role in brand reputation. People certainly took notice when Dyson, a household name in the vacuum industry, recently rolled out their first-ever hairdryer at $400 a pop. Yet far from causing sticker shock, the Dyson Supersonic … Read more