When people are faced with decisions—whether it’s a life-changing choice, such as which cancer surgeon to choose, or something more mundane, such as figuring out which pizza place to visit for lunch—many need validation that they are making the right choice. If they’re thinking about spending money, they might check out reviews or ratings online. … Read more Audiences Love Data, But What If They Don’t Understand It?
The rise and spread of the Internet is one of the most transformative events in human history. Information that would have taken hours of diligent research is available instantly, we are connected to one another in virtual space at all times, and the computers we carry casually in our pockets and handbags can do things … Read more Letting the Data Decide
The vast trove of information available online is changing the way people make decisions, both large and small. Today, nearly nine out of 10 Americans say they find claims more persuasive if they are supported by data than if they are not, according to “The Transformation of Influence,” a survey of more than 4,000 people conducted by … Read more Does Data Influence?
Last Thursday, hundreds of public relations professionals converged on the renowned Chicago startup hub, 1871, to attend the 2018 PRWeek conference, PR Decoded. With the promise of “a master class on the best tools, tactics and guidelines to ensure communicators thrive in an ever-evolving digital world,” two of my colleagues from Hill+Knowlton Strategies and I … Read more Adapting to Change: Three Takeaways from the PRWeek Conference