Audiences Love Data, But What If They Don’t Understand It?

by H+K Global

November 14, 2016

Audiences Love Data, But What If They Don’t Understand It?

data decision making tools on web screen

When people are faced with decisions—whether it’s a life-changing choice, such as which cancer surgeon to choose, or something more mundane, such as figuring out which pizza place to visit for lunch—many need validation that they are making the right choice. If they’re thinking about spending money, they might check out reviews or ratings online. … Read more Audiences Love Data, But What If They Don’t Understand It?