Children and Marketing: 4 Fundamentals of Transparency, Placement and Purpose

by H+K United Kingdom

August 8, 2017

Children and Marketing: 4 Fundamentals of Transparency, Placement and Purpose

Marketing to Children

In June of 2017, the Committee of Advertising Practice (CAP), an independent organization responsible for British advertising standards, released new rules banning the advertising of high-fat, -salt, or -sugar food or drink products in media targeted at those under the age of 16. It was the latest addition to an evolving body of guidelines aimed … Read moreChildren and Marketing: 4 Fundamentals of Transparency, Placement and Purpose