Jabbed Into Action: How We Used Behavioral Insights To Increase Vaccine Uptake

by Angus Mclaren

SMARTER Consultant
January 28, 2019

Jabbed Into Action: How We Used Behavioral Insights To Increase Vaccine Uptake

SMARTER

Getting people to do what’s in their best interest is hard. Really hard. We all know how difficult it can be to break a bad habit, like biting your nails, or sticking with a good one, like going for a weekly run. Even in a life and death scenario, getting someone to do the right … Read more Jabbed Into Action: How We Used Behavioral Insights To Increase Vaccine Uptake

The Value of Behavioral Science in the Communications Industry

Behavioral Science

Behavioral science is getting a lot of buzz these days. Industries ranging from banking and retail to non-profits and governments are embracing behavioral science as an effective and inexpensive way to change human behavior. What was once a fledgling academic discipline is now an industry standard with companies welcoming Chief Behavioral Officers to weave behavioral … Read more The Value of Behavioral Science in the Communications Industry

WheelSwap: Making the Road Safer with Behavioral Science

Cyclists

Anyone who has ever failed to accomplish a New Year’s Resolution knows that changing one’s habits poses myriad difficulties. In particular, our decisions to change our ways are often motivated by negative emotions, such as fear of early death or guilt from overeating for example, which previous research has found less successful than efforts motivated … Read more WheelSwap: Making the Road Safer with Behavioral Science

Let Me Upgrade You: How Behavioral Science Can Sell Premium Products

Products

Price is often the first thing a consumer notices about an unfamiliar product—but it also plays an important, complex role in brand reputation. People certainly took notice when Dyson, a household name in the vacuum industry, recently rolled out their first-ever hairdryer at $400 a pop. Yet far from causing sticker shock, the Dyson Supersonic … Read more Let Me Upgrade You: How Behavioral Science Can Sell Premium Products