Mind the Gap: Marketing That’s Bridging Virtual and Real Reality

by H+K Global

September 28, 2016

Mind the Gap: Marketing That’s Bridging Virtual and Real Reality

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Technology can be intrusive when you’re trying to live a real life in the real world. As new tools such as augmented reality continue to blur the line between the physical world and the digital one, the distractions of multiple mediums and devices offer opportunities as well as challenges for marketers. Here are a few … Read more Mind the Gap: Marketing That’s Bridging Virtual and Real Reality

Are AI & Automation a Threat to Public Relations?

Threat

Yes, it certainly does seem to me! I have been reading a lot about industries across the world incorporating Artificial Intelligence and automation in their operations. From manufacturing, driving cars, delivery services, warehousing, accounting, to the media and entertainment industry (Haven’t you heard of automated/algorithmic/robot journalism?), the words Artificial Intelligence and automation represent something unknown, … Read more Are AI & Automation a Threat to Public Relations?

Creativity + New Reality Live-Stream

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We are now live on Facebook! View here or join the conversation on our page. New Reality, Same Old Brain – Matt Battersby, Behavioural Scientist Pete Beeney, Global Agency Lead, Spotify Branding in a Screenless World Nanette Braun, Chief of Communications and Advocacy, UN Women Redefining CSR in Marketing Redefining CSR in Marketing Jessica Walsh, … Read more Creativity + New Reality Live-Stream