November 5, NEW YORK – Hill+Knowlton Strategies (H+K), international public relations agency, has appointed Tessa Horehled as Director of Content + Publishing Strategy for the US. Horehled will be based in New York.
Horehled brings eighteen years of hands-on strategy and content creation experience across digital and social with brands such as AstraZeneca, Coca-Cola, Elizabeth Arden and NBC, including a decade of global executive-level leadership and broader management experience. She was most recently with AKQA in Germany as their Planning Director and Berlin Strategy Lead and has previously served as an IBM Cognitive Commerce Futurist (2015 – 2018) offering thought leadership on the future of commerce from e-commerce to brick & mortar.
Horehled ran an award-winning culture and entertainment blog for 11 years and has served as an influencer herself for many consumer brands. She studied Computer Science at Georgia State University, holds an Executive Certificate in Data-Driven Marketing from Cornell University, and is expanding her education with courses in Python and German.
H+K has offices in more than 40 countries worldwide, delivering creative, award winning campaigns to clients across all sectors and disciplines and with a focus on continued innovation for the industry. Recent innovations include Flight School +, a crisis communications training and simulation tool, Better Impact™, a new approach to brand purpose and CSR, and H+K Smarter™, a behavioral science unit.
About Hill+Knowlton Strategies
Hill+Knowlton Strategies, Inc. is an international communications consultancy, providing services to local, multinational and global clients. The firm is headquartered in New York, with over 80 offices in more than 40 markets, as well as an extensive associate network. The agency is part of WPP, one of the world’s largest communications services groups.