For businesses on the receiving end of the stimulus package, it’s time to reevaluate how you reach your audiences. The public relations tools you need, the channels you need to engage through, they’re completely different now to a month ago. So as you figure out how to adapt your business operations to the virtual, socially-distanced economy, do the same with your communications. Invest in pivoting to the ‘new normal’ – six months from now you’ll be glad you did.
Sector: Government + Public Sector
Specialist Expertise: Issues + Crisis, Public Affairs