Challenging Taboos With Reebok & Emirates Woman

by H+K Global

October 9, 2018

Challenging Taboos With Reebok & Emirates Woman

Reebok

In celebration of launching Reebok’s ground breaking PureMove, one-of-a-kind sports bra, H+K Dubai undertook a tremendous piece of work that once again saw H+K challenging stereotypes through sport. The team created an advertorial partnership between the brand and Emirates Woman – a high caliber female-focused magazine published in the UAE and found online. The partnership challenged a social taboo with a photo shoot … Read more

Time's Up For Booth Babes. Really.

Women Tech

At any IT event or tradeshow there will come the moment when, quite frankly, I just want to scream. This week, while at Mobile World Congress in Barcelona, that moment happened half way through Hall 8.1 when I encountered the blank stare of the scantily clad booth girl. Yes folks, 2018 and people still think … Read more

Women in the C-Suite: learning from a teenage scientist

“A talented teenager’s fight to be taken seriously in the male-dominated world of STEM is inspirational and offers valuable pointers on how women can help one another succeed.” This article was originally published on ipra. Whenever I have a chance, during my hours of long commute, I enjoy listening to WLRN. Primarily before 8 AM or after … Read more