A radical idea goes mainstream.

by David Bowen

Global Head of Health + Wellness
February 4, 2019

Challenging Taboos With Reebok & Emirates Woman

Reebok

In celebration of launching Reebok’s ground breaking PureMove, one-of-a-kind sports bra, H+K Dubai undertook a tremendous piece of work that once again saw H+K challenging stereotypes through sport. The team created an advertorial partnership between the brand and Emirates Woman – a high caliber female-focused magazine published in the UAE and found online. The partnership challenged a social taboo with a photo shoot … Read more