Thanks to COVID-19, the digital revolution is underway in nearly every other industry, which now includes communications.

In our latest article in partnership with PRWeek, H+K Germany’s Andre Wigger and Jann Eicker discuss how to remain relevant in the news media and why we need to apply the technologies and learnings from elsewhere in the strategic communications industry to media relations.

Read the article over on PRWeek.

Please note this was published on PRWeek as sponsored content.