August 25, 2020, SEOUL – Following a multi-agency competitive review, LG Electronics Inc. is retaining WPP’s LG-One group as its global communications agency partner for the fourth time. Leading international public relations firm Hill+Knowlton Strategies (H+K) and WPP partner Ogilvy PR will continue to serve as agency partners for LG-One.
WPP formed LG-One in 2009 to provide LG with a customized global agency network of unsurpassed capability, scale and choice across many diverse markets. LG-One supports LG in multiple areas including global corporate communications, consumer electronics, home appliances, mobile communications and business-to-business.
LG Electronics was established in 1958 and has since led the way into the advanced digital era thanks to the technological expertise acquired by manufacturing many home appliances such as radios and TVs. Pioneering in technology through the company’s innovative smart and continuous growth, LG is becoming a faster and smarter global brand of the future and continues to reinforce its status as a global company.
LG-One was formed in 2009 by WPP to create a dedicated blend of multi-agency resources shaped to meet the communications needs of LG Electronics (LGE) globally. Hill+Knowlton Strategies and Ogilvy PR have served as the primary agencies partnered as a single Agency of Record (AOR) for LGE, delivering award-winning programs under the LG-One umbrella. The LG-One mission is to bring LGE a custom blend of services and expertise with geographic coverage, choice and scale that is a competitive differentiator for LGE and is unrivalled, even by global agency standards.
About Hill+Knowlton Strategies
Hill+Knowlton Strategies, Inc. is an international communications consultancy, providing services to local, multinational and global clients. H+K has over 80 offices in more than 40 markets, as well as an extensive associate network, delivering award winning campaigns to clients across all sectors and disciplines and with a focus on continued innovation for the industry. Headquartered in New York, the firm is part of WPP, one of the world’s largest communications services groups.