June 2, 2020, SEOUL – Following a competitive pitch, international public relations agency Synergy Hill+Knowlton Strategies (H+K) has confirmed it has been appointed as the Singapore Tourism Board’s (STB) agency of record for the seventh consecutive year in Seoul, South Korea.

Commencing in May and lasting for an additional two years, the new contract was secured by Synergy Hill+Knowlton Strategies after the agency won a multi-agency competitive review.

The STB Korea and Synergy H+K will continue their strategic communications partnership in Korea through a range of activities including media strategy, external communications, content creation, PR event coordination, as well as reinforcing online and social media communications.

Confirming the pitch results and renewal of the Synergy H+K contract, Serene Woon, STB’s Area Director for Korea said:

“Through our continued partnership with Synergy Hill+Knowlton Strategies, we are confident and look forward to bringing more innovative and engaging programmes to our Korean audiences in these times of unprecedented change.”

Serene Woon, STB's Area Director for Korea

“Operating amid a Global pandemic, we are honored that the Singapore Tourism Board has extended our partnership as their trusted advisors. We have had great success over the past six years providing end to end integrated communication strategy and execution for STB. We are well equipped to provide direction to help our clients navigate this new and complex business environment through highly specialized communications strategies and maximize their business recovery performance.”

H+K President of Asia, HS Chung

For Media Enquiries:

Shannon Pinto, Assistant Manager, Business Development & Marketing, Asia

+65 98361746 [email protected]

About Singapore Tourism Board, STB

The Singapore Tourism Board is a leading economic development agency in tourism, one of Singapore’s key service sectors. Known for partnership, innovation and excellence, the Singapore Tourism Board champions tourism, making it one of the key economic drivers for Singapore.

About Hill+Knowlton Strategies

Founded in 1999, Synergy Hill+Knowlton Strategies Korea specializes in corporate and brand reputation management, integrated communication services and crisis and issue management, representing a diverse range of domestic clients including Singapore Tourism Board, LG Electronics, SK Telecom, SK Hynix, LINE, SK P&G, UFC, Chanel and PyeongChang 2018 Winter Olympics.

Hill+Knowlton Strategies, Inc. is an international communications consultancy, providing services to local, multinational and global clients. The firm is headquartered in New York, with over 80 offices in more than 40 markets, as well as an extensive associate network. The agency is part of WPP, one of the world’s largest communications services groups.

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