MAY 24, 2022, BEIJING – Hill+Knowlton Strategies (H+K), one of the world’s leading public relations firms, has appointed Robbie Yang as its first Vice President of Growth in China to drive business growth in Mainland China and Hong Kong.
“Robbie’s passion for driving growth makes him a valuable asset for our whole business. We at H+K China are eager to work with Robbie to accelerate our growth, enhance H+K China’s branding in the marketplace and advance our collective capabilities in winning and creating real value for clients.”
A seasoned corporate and marketing communications professional, Yang brings more than 15 years of experience in public relations, marketing and digital communications at both brands and agencies. Most recently, he was Vice President of Branding and Marketing at Shanghai Feiren Network Technology and has previously also served as Head of Marketing and PR Communications for AC Milan China, as well as Head of Communications at Infront China. With 10 years of experience at Ogilvy China, he has supported leading brands such as Mercedes Benz, Jaguar Land Rover and Intel.
“Throughout my career I have accumulated in-depth knowledge, strategic communications skills, as well as complex account management capabilities in a wide range of sectors including sports, luxury automotive, IT, leisure, fashion, movies and FMCG,” said Yang. “I’m excited to bring my skillset and thinking to H+K to support the agency’s continued growth in the fast-moving Chinese market.”
Based in Beijing, Yang will report to Jun Xu, CEO, H+K China, and Sam Lythgoe, Global Chief Business Development Officer for H+K.
The addition of Yang continues a pattern of high profile hires as Hill+Knowlton advances its transformation in China with recent appointments including Iris Liu and Cecilia Zhou to lead the firm’s respective practice of Corporate & Performance Communications, and Technology & Web-based Innovation Communications.
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About Hill+Knowlton Strategies
Hill+Knowlton Strategies, Inc. is an international communications consultancy, providing services to local, multinational, and global clients. H+K operates 73 offices in 41 countries worldwide, as well as an extensive associate network, delivering award-winning campaigns to clients across all sectors and disciplines and with a focus on continued innovation for the industry. Headquartered in New York, the firm is part of WPP, one of the world’s largest communications services groups.
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