18 March, SINGAPORE – Hill+Knowlton Strategies (H+K), one of the world’s leading public relations firms, has appointed key senior hires strengthening its Regional Hub capabilities in Singapore.
Jason Cheang has been appointed as Director of Integrated Communications. With over sixteen years of experience in digital strategy and marketing communications in the region, Jason joins the team to drive H+K Asia’s Innovation + Creativity (I+C) Hub. Prior to joining H+K, Jason was the Head of Digital, Asia Pacific & Japan for the Metia Group.
An experienced and award-winning communications strategist, Jason’s expertise in digital strategy, creative ideation, and experiential events has enabled him to work with various enterprise, consumer and government clients including Singapore Tourism Board, Ministry of Transport, GovTech, Singtel, Dell Technologies, Costa Coffee, Marks & Spencer, British Council, and Citibank.
Meanwhile, the agency has also appointed Vylvianne Devajothi as Regional PR Services Lead. Vylvianne brings nearly a decade of experience in the consumer and enterprise technology sectors across both Asia Pacific and the US and will grow H+K’s regional clients through consistent and impactful communication programmes rooted in insights and creativity. Vylvianne’s expertise ranges across PR, digital, social and offline, with a focus on content strategy and distribution.
In a previous role, Vylvianne led integrated communications for corporate clients across PR and social at Havas Singapore, amidst a primarily paid media and creative set-up. Her portfolio of clients included brands such as Nikon, Changi Airport Group, Philip Morris International, Singapore Management University, Roche Diagnostics, Qlik, Red Hat, and Tata Communications. She has also worked out of San Jose, California, at a technology PR agency on brands such as Avast Software, Nokia Nuage Networks, NXP Semiconductors, and Dimension Data.
Both hires report directly to Briant, who assumed his role in September 2019.
As the regional hub for their Asia business, H+K Singapore provides its clients with a regional view through a local lens. The team is built to drive regional consistency, whilst being aligned with local market nuances, and help brands to communicate effectively across a fragmented landscape. H+K’s hub-spoke model drives economies of scale for their regional clients by consolidating the briefing process, scaling up productivity and streamlining insights across markets.
The Innovation + Creativity team at Hill+Knowlton Strategies, Singapore, houses expertise in digital planning + optimisation, data + analytics, behavioural science and content + publishing.
About Hill+Knowlton Strategies
Hill+Knowlton Strategies, Inc. is an international communications consultancy, providing services to local, multinational and global clients. H+K has over 80 offices in more than 40 markets, as well as an extensive associate network, delivering award winning campaigns to clients across all sectors and disciplines and with a focus on continued innovation for the industry. Recent innovations include Flight School +, a crisis communications training and simulation tool, Better Impact™, a new approach to citizenship and sustainability consultancy, and H+K Smarter™, a behavioral science unit. Headquartered in New York, the firm is part of WPP, one of the world’s largest communications services groups.