December 17, OSLO – The Born Again Simulator by Hill+Knowlton Strategies (H+K), international public relations agency, was voted World’s Best PR Campaign of the Decade by readers of The Holmes Report. The work was developed by Gambit H+K Norway on behalf of The Norwegian Agency for Development Cooperation (Norad) and beat a total of 40,000 campaigns considered for the shortlist.
The campaign was developed by H+K and Dekode in close collaboration with Norad to raise awareness of Norwegian aid work to young people. On gjenfodt.no, visitors could get a glimpse of what their life would be like if they had been born in a developing country, such as Malawi, Vietnam or Brazil, by having their Facebook timeline instantly “reborn”. Factors like education, child mortality, war and natural disasters as well as music, videos and memes were used to tell a personal story about the effects of aid work. In 2013 it was named Best Campaign in the World at the SABRE Awards.
The content in the “reborn” timelines were generated using statistics, movies, news and the results of Norwegian aid work, made personal with photos and music videos linked to the different countries. During the campaign period, more than 200,000 young people generated new timelines, including Norway’s Crown Prince Haakon.
H+K has offices in more than 40 countries worldwide, delivering award winning campaigns to clients across all sectors and disciplines and with a focus on continued innovation for the industry. Recent innovations include Flight School +, a crisis communications training and simulation tool, Better Impact™, a new approach to brand purpose and CSR, and H+K Smarter™, a behavioral science unit.
About Hill+Knowlton Strategies
Hill+Knowlton Strategies, Inc. is an international communications consultancy, providing services to local, multinational and global clients. The firm is headquartered in New York, with over 80 offices in more than 40 markets, as well as an extensive associate network. The agency is part of WPP, one of the world’s largest communications services groups.