Agency receives a record breaking 37 accolades for work across diverse client base at the end of year awards ceremony
December 10, DUBAI: Hill+Knowlton Strategies (H+K) has been named the Middle East Public Relations Association’s Large Agency of the Year for the second time in three years, as well as taking home a further 36 honors at the annual awards ceremony yesterday.
The 37 wins were the most of any organization on the evening and the most successful in H+K’s long history in the region, including 15 gold awards for work with clients including Instagram, Dolby and sporting events such as UFC’s Fight Island and Clash on the Dunes – the world heavyweight boxing match between Anthony Joshua and Andy Ruiz Jr.
Further recognition was received for work with global technology clients such as Huawei, Cisco and Dyson.
For the first time, the annual awards were held virtually in light of the COVID pandemic, with H+K’s offices across the Middle East all able to connect and celebrate as one, including Cairo, with the agency claiming the Best Campaign in Egypt Gold award with Instagram #MonthOfGood and the Silver award for Twitter #HeroesOfGood.
The agency also continued to cement its position as a leading hub for young talent, with Omar Batterjee claiming the Dave Robinson Young Communicator of the Year prize, becoming the third H+Ker to receive this recognition.
H+K’s CEO for EMEA, Bashar AlKadhi, commented:
H+K’s Large Agency of the Year honour was awarded in a year where the agency has seen remarkable growth throughout the Middle East as well as introducing a number of new services for clients. The recently launched Innovation + Creativity Hub encompasses digital planning, creative strategy, content and publishing which works hand-in-hand with the agency’s in-house studio team.
Earlier this year H+K also expanded its global offering of SMARTER+ which uses behavioural science to analyse change through emotive communications, and helped a number of clients throughout the year, such as Cisco’s internal engagement campaign of giving throughout Ramadan.
A full list of H+K’s 2020 MEPRA Awards:
Best Internal Communications Response During COVID-19 – ADNOC inform and protect
Best Social Impact Campaign in COVID-19 – Gamers Without Borders
Best Use of Digital PR – Instagram #MonthOfGood
Best Live Event – UFC Fight Island
Best Use of Traditional Media Relations – Clash on the Dunes
Best Use of Video – Dolby Superheroes
Best Consumer Services Campaign – Dolby Superheroes
Best Corporate Reputation Campaign – Diriyah Season
Best Fashion/Beauty Campaign – Dyson Coralle Launch
Best Financial Campaign – SRC
Best Government/Public Affairs – Coca Cola
Best Professional Services Campaign – MEIRA
Best Sport and Recreation Campaign – Diriyah Season
Best Travel and Tourism Campaign – UFC Fight Island
Best Campaign in Egypt – Instagram #MonthOfGood
Dave Robinson Young Communicator of the Year – Omar Batterjee
Best Creative Approach During COVID-19 – Huawei’s Live Sale
Best Live Event – Diriyah Season
Best Integrated Campaign – Gamers Without Borders
Best Arts and Culture Campaign – Ithra Connect
Best Financial Campaign – Abu Dhabi Department of Finance
Best Technology Campaign – Huawei Live Sale
Best Government/Public Affairs – Abu Dhabi Department of Finance
Best Internal Communications Campaign – Cisco
Best Sustainability Campaign – Coca Cola
Best Campaign in Egypt – Twitter #HeroesOfGood
Best Campaign in UAE – UFC Fight Island
Best Campaign Middle East – Instagram #MonthOfGood
Best Social Impact Campaign in COVID-19 – Dolby Superheroes
Best Use of Digital PR – Twitter #AlwaysPlayItRight
Best Use of Data and Insights- Instagram #ExpressYourself
Best Use of Creative – Dolby Superheroes
Best Integrated Campaign – Diriyah Season
Best Use of Influencers – Twitter #AlwaysPlayItRight
Best Professional Services Campaign – Mercer
Best Technology Campaign – Twitter, Safety Campaign
About Hill+Knowlton Strategies
Hill+Knowlton Strategies, Inc. is an international communications consultancy, providing services to local, multinational and global clients. H+K has over 80 offices in more than 40 markets, as well as an extensive associate network, delivering award winning campaigns to clients across all sectors and disciplines and with a focus on continued innovation for the industry. Recent innovations include Flight School +, a crisis communications training and simulation tool, Better Impact™, a new approach to citizenship and sustainability consultancy, and H+K Smarter™, a behavioral science unit. Headquartered in New York, the firm is part of WPP, one of the world’s largest communications services groups.