July 23, 2020, LONDON – Hill+Knowlton Strategies (H+K), one of the world’s leading public relations firms, has launched Habits+ out of the agency’s London office, an evidence-based approach to starting, sustaining and stopping consumer and employee habits post-COVID, using behavioral science.
Habits+ enables H+K clients to better understand how their employees and customers can create good habits, sustain those habits over the long term, and stop unwanted and potentially un-healthy habits.
“As some of us continue our recovery from COVID-19, while others prepare for a second wave, behavior challenges evolve and both consumers and employees need to change their existing habits. People will have to start new behaviors, sustain recent changes and stop previous behaviors, such as working from home and new ways of making purchases. To give our clients the greatest chance of success, Habits+ applies the latest evidence, data and insights from psychology and related behavioral sciences.”
H+K’s behavioral science team will use Habits+ to draw on evidence from previous crises, such as the SARS epidemic and the response to Hurricane Katrina, as well as a wider body of scientific evidence from health, sustainability and employee change programs. It identifies eight ways to change habits, many of which are commonly overlooked, and which are practical to apply into employee or consumer campaigns and initiatives.
Habits+ is part of I-ACT, the broader support H+K is bringing to clients as they prepare to operation in post-COVID-19 economy. Read more about our I-ACT offering here.
For Media Enquiries:
Ed Patterson, Global Communications Lead
[email protected] | +1 (404) 213-3106
Megan Jackson, Senior Marketing Executive
[email protected] | +44 7809 643 667
About Hill+Knowlton Strategies
Hill+Knowlton Strategies, Inc. is an international communications consultancy, providing services to local, multinational and global clients. H+K has over 80 offices in more than 40 markets, as well as an extensive associate network, delivering award winning campaigns to clients across all sectors and disciplines and with a focus on continued innovation for the industry. Recent innovations include Flight School +, a crisis communications training and simulation tool, Better Impact™, a new approach to citizenship and sustainability consultancy, and H+K Smarter, a behavioral science unit. Headquartered in New York, the firm is part of WPP, one of the world’s largest communications services groups.