Bespoke training courses include Creative Campaign Planning, Digital Marketing, Powerful Presentations and FlightSchool Crisis Simulation.
March 3, 2020, Dubai, UAE: Hill+Knowlton Strategies (H+K) today introduced Knowledge+, its communications training academy delivering accredited and bespoke coaching to communications professionals across the MENA region.
Delivered in both English and Arabic, Knowledge+ provides a first-of-its-kind training programme, designed to inspire, equip and nurture professionals with skills needed to succeed in the region.
Drawing on over 90 years international experience and 35 years of experience in the region of supporting organizations, Knowledge+ combines academic knowledge with industry best practice, offering a wide range of courses across six key modules with topics including Creative Campaign Planning, Media Coaching, Maximizing Stakeholder Impact, Effective Employee Communication, Crisis Management and Social Media.
Through an in-depth initial audit process of both the overall function of the communications team and the capabilities of the individuals involved, Knowledge+ effectively provides busy, hard-working teams with strategic insights into their own capacity gaps. Using the diverse range of courses offered, Knowledge+ can then support the organization and its employees, as they begin the process of capacity building based on rapid and effective transfer of skills and knowledge.
Bashar AlKadhi, CEO of Hill+Knowlton Strategies METIA, said:
“At a time of significant transformation and disruption, there has never been a greater need for engaging and effective communications. Knowledge+ equips current and the next generation of leaders with the skills and knowledge they need to communicate with greater impact. With 35 years of experience supporting many of the region’s leading institutions and brands, H+K is excited to bring Knowledge+ to benefit the next generation of communications leaders in the region.”
H+K has offices in more than 40 countries worldwide, delivering award winning campaigns to clients across all sectors and disciplines and with a focus on continued innovation for the industry. Recent innovations include Flight School +, a crisis communications training and simulation tool, Better Impact™, a new approach to brand purpose and CSR, and H+K Smarter™, a behavioral science unit.
For more information, please contact:
Hill+Knowlton Strategies MENA
About Hill+Knowlton Strategies
Hill+Knowlton Strategies, Inc. is an international communications consultancy, providing services to local, multinational and global clients. The firm is headquartered in New York, with over 80 offices in more than 40 markets, as well as an extensive associate network. The agency has 17 offices in the Middle East, Turkey, India and Africa (METIA) region, with a heritage of more than 35 years. The agency is part of WPP, one of the world’s largest communications services groups.