SINGAPORE, July 27, 2020 – Hill+Knowlton Strategies (H+K), one of the world’s leading public relations firms, today announced it will merge operations with BCW (Burson Cohn & Wolfe) in Korea, effective August 2020.
The combined business will operate under the H+K Korea brand and be led by HS Chung, President, H+K Asia.
The decision to integrate was made due to clear synergies between the agencies across corporate and marketing communications, government and public affairs, issues management and consumer technologies. The combined business will also offer in-house social and content teams, and a production and studio function. It has been in discussion for some time and follows the integration of H+K and Ogilvy, Public Relations & Influence into BCW operations in Japan in January 2020. Under this combined strategy, both the H+K and BCW brands will be retained.
“H+K and BCW have a rich and successful history of working together, and this collaboration will continue in Korea. This strategic move is about continuing growth in Korea and across Asia, and with this expanded operation we are bringing together the skills of two highly complementary agencies to better service our clients and win more business in the region.”
“Korea is a critical market for many of our clients in Asia and globally, and we are confident this move will be as successful as our recent integration under BCW in Japan, where BCW created an unrivalled one-stop communications shop for clients. Together, BCW and H+K will continue to deliver clients the outstanding integrated communications service and support they have come to expect from us.”
About Hill+Knowlton Strategies
Hill+Knowlton Strategies, Inc. is an international communications consultancy, providing services to local, multinational and global clients. H+K has over 80 offices in more than 40 markets, as well as an extensive associate network, delivering award winning campaigns to clients across all sectors and disciplines and with a focus on continued innovation for the industry. Recent innovations include Flight School +, a crisis communications training and simulation tool, Better Impact™, a new approach to citizenship and sustainability consultancy, and H+K Smarter™, a behavioral science unit. Headquartered in New York, the firm is part of WPP, one of the world’s largest communications services groups.
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About BCW
BCW (Burson Cohn & Wolfe), one of the world’s largest full-service global communications and public relations agencies, is in the business of moving people on behalf of clients. Founded by the merger of Burson-Marsteller and Cohn & Wolfe, BCW delivers digitally and data-driven creative content and integrated communications programs grounded in earned media and scaled across all channels for clients in the B2B, consumer, corporate, crisis management, CSR, healthcare, public affairs and technology sectors. BCW is a part of WPP (NYSE: WPP), a creative transformation company. For more information, visit www.bcw-global.com.
Contact
Shannon Pinto, Manager, Marketing and Business Development, H+K Asia
+65 98361746 | [email protected]
Leah Taylor, Regional Director, Marketing and Communications, BCW Asia Pacific
+65 9863-0413 | [email protected]