June 8, 2021, SHANGHAI – Hill+Knowlton Strategies (H+K), one of the world’s leading public relations firms, has appointed Cecilia Zhou as Senior Vice President, to lead H+K China’s newly-integrated Science, Technology & Internet-based Innovation Communications practice.

Based in Shanghai, and reporting to Jun Xu, CEO, H+K China, Cecilia will work with teams across the region to provide clients with the innovative solutions they need to navigate the demands of this ever-evolving sector.

“Having worked with major Chinese and multinational brands on both the agency and client side in science, technology and in delivering internet-based innovation, I am delighted to lend my expertise to H+K’s diverse client roster, working with the talented teams across China and the broader network to support this growing sector.”

Cecilia Zhou

Effective immediately, and as a member of the H+K China leadership team, Cecilia will lead her consolidated practice team to serve multinational and Chinese clients across key technology verticals. A seasoned communications professional, Cecilia has accumulated rich experience in integrated marketing, corporate branding, public relations, as well as digital and social engagement. Most recently, Cecilia was Special Assistant & Brand Advisor to the CEO of Suning, a Fortune 500 Company. Prior to that, she spent 13 years at international agencies including Ogilvy advising major technology brands such as IBM, Intel, Huawei, Tencent, Autodesk and ByteDance Innovation Works on integrated marketing communications and branding.

“I am excited to welcome Cecilia to H+K China. Her appointment marks a key step towards strengthening our capability to create business value for our technology clients thanks to her expertise in communicating B2B technology and consumer facing internet-based solutions. Cecilia will be instrumental in shaping our Technology Practice’s growth agenda by serving this key economic sector of China.”

Jun Xu, CEO, China

With 15 years of industry experience, Cecilia is a recognized communicator, winning top global and regional communications awards including Effie China, SABRE Awards, PR Award Asia-Pacific, World 50 best PR campaigns by Holmes Reports and the Gold Standard Award. She was listed in the LinkedIn Power Profile 2018 China as one of the best marketing professionals in China, alongside other high profile business leaders. 

For Media Enquiries [Global]

Sarah Brandon, Global Communications Lead: +1 416 413 4773 | Sarah.Brandon@hkstrategies.ca

Megan Jackson, Senior Marketing Executive: +44 20 7413 3766 | Megan.Jackson@hkstrategies.com

About Hill+Knowlton Strategies China

Hill+Knowlton Strategies, Inc. is an international communications consultancy, providing services to local, multinational and global clients. H+K has over 80 offices in more than 40 markets. Being the first international communications agency to establish a presence in China in 1984, H+K has had the honour of supporting many established international brands to enter and meet the needs of the China market, and leading Chinese brands to enhance their competitiveness in global markets. H+K was appointed as the official PR agency for the Shanghai World Expo 2010 and the 2008 Beijing Olympic Games. Today, H+K China has teams in 5 locations, Beijing, Shanghai, Guangzhou, Shenzhen and Hong Kong, with about 200 bilingual communications specialists who have expertise in corporate communications, marketing communications, brand strategy, issues management, public affairs, financial communications, and social outreach and engagement, and who are focused on continued innovation for the industry.