Insights based off Visual Capitalist content here.

Say a word over and over again until it sounds weird. A word in our business is remarkably close to that. That word is innovation. In itself nothing that should be overrated. To be clear, innovation has its place, but one thing does worry me. The word itself may be having a malign effect on corporations. The rush to innovate may be forcing brands to behave in risky and foolhardy ways. Innovating can confuse customers, not to mention the firm’s own employees. We, who are creating innovations, should always consider the impact of that innovation at every step of its genesis and not consider innovation as an end in itself.