October 1, NEW YORK – Hill+Knowlton Strategies (H+K), international public relations agency, has appointed Chris Baszto as the Director of Digital Planning + Optimization, based in New York. Baszto will ensure world-class digital strategy and executional excellence is delivered as a capability across all sector teams within the US.
Baszto brings an extensive client background to the firm with brands such as Proctor & Gamble, American Express, Amgen Pharmaceuticals, Syfy Channel and Microsoft in his recent roster of accounts. Working as the strategic and tactical digital lead across multiple agencies, he has gained experience in a variety of business verticals with direct experience in pharmaceuticals, health & wellness, CPG, entertainment, tech/SaaS, financial services, non-profits, energy and travel & tourism.
Baszto is an expert within the digital space and will help H+K clients build digital campaigns across paid social, display, programmatic and search, as well as deliver full website analytics and SEO audits.
H+K has offices in more than 40 countries worldwide, delivering award winning campaigns to clients across all sectors and disciplines and with a focus on continued innovation for the industry. Recent innovations include Flight School +, a crisis communications training and simulation tool, Better Impact™, a new approach to brand purpose and CSR, and H+K Smarter™, a behavioral science unit.
About Hill+Knowlton Strategies
Hill+Knowlton Strategies, Inc. is an international public relations agency, providing services to local, multinational and global clients. The firm is headquartered in New York, with over 80 offices in more than 40 markets, as well as an extensive associate network. The agency is part of WPP, one of the world’s largest communications services groups.