September 21, 2022, NEW YORK – Hill+Knowlton Strategies (H+K), one of the world’s leading communications companies, announced two related strategic moves today: the acquisition of JeffreyGroup, one of the most respected independent corporate communications, public affairs, and marketing consulting firms in Latin America, making H+K the preeminent global communication agency in the region; and the global launch of the firm’s Brazil-based Ideal company as an international brand, now focused primarily on disruptive and emergent technology companies.
Creating the Leading Global Network in Latin America
The addition of JeffreyGroup builds on the eminence of Hill+Knowlton’s international network, doubling the firm’s footprint in Latin America and creating the largest global agency presence in the region. Headquartered in Miami, with offices in Mexico City, Brasilia, Rio de Janeiro, São Paulo, and Buenos Aires, JeffreyGroup has been a dominant force in Latin America for nearly three decades, developing innovative, award-winning brand and corporate communications programs and public affairs strategies for clients across a broad range of industry sectors. Recently, JeffreyGroup earned more nominations than any other agency in PRovoke Media’s upcoming 2022 Latin America SABRE Awards.
JeffreyGroup will continue to operate its distinct brand in Latin America as a part of Hill+Knowlton. Brian Burlingame, who has been JeffreyGroup’s CEO since 2015, will lead H+K’s total Latin American operation, encompassing the two legacy businesses, which have similar net sales and numbers of employees, but distributed differently across Latin American markets. Burlingame, who is fluent in English, Spanish and Portuguese, has spent more than 25 years building businesses and advising a wide variety of multinational companies across Latin America and the Caribbean. He will report to H+K’s CEO of the Americas, Richard Millar, and join H+K’s Global Leadership Council. Jeffrey Sharlach, JeffreyGroup’s founder, will continue to serve as its Chairman.
Launching a New Global Brand to Serve the Technology Industry
In a directly related move, Hill+Knowlton announced the global expansion of its Ideal brand, now focused on the growing market need for strategic communications advisory services supporting disruptive technology companies and those seeking a highly agile communications partner. Ideal will operate as a global H+K subsidiary.
Brazil-based Grupo Ideal originally was acquired by H+K in 2015, serving some of the region’s most notable brands. Ricardo Cesar, who has led H+K’s Latin American operations since 2018, has been promoted to Global CEO, Ideal, and charged with taking the Ideal brand and business model to a global market. Cesar will report to H+K’s Global Chairman and CEO and remains a member of its Global Leadership Council.
Cesar will work closely with Sara Gourlay, H+K’s Global Chair, Technology+Telecoms, who will continue to oversee the firm’s end-to-end technology sector growth strategy, making H+K well-positioned to serve a full continuum of tech clients, from disruptive start-ups to established global companies accelerating their digital transformations.
For Media Enquiries:
Sarah Brandon, SVP, Global Marketing + Communications Lead
+1 416 413 4773 | [email protected]
Greg Carlisle, SVP, Communications
+1 630 640 3722 | [email protected]
Hill+Knowlton Strategies, Inc. is an international communications consultancy, providing services to local, multinational, and global clients. H+K operates more than 70 offices in nearly 40 countries worldwide, as well as an extensive associate network, delivering award-winning campaigns to clients across all sectors and disciplines and with a focus on continued innovation for the industry. Headquartered in New York, the firm is part of WPP, one of the world’s largest communications services groups.
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