Dubai Lynx, the Middle East chapter of Cannes Lions, challenged agencies in MENA to produce a film that inspires creatives to believe that during this time ‘the only way forward is through the nurturing and unleashing of creativity’.

Using content from the cutting room floor, our Studio team in METIA edited, illustrated, and animated to produce ‘Creativity is You’ as a visual exploration of the creative process. Structured to explore the five stages of Preparation, Incubation, Illumination, Evaluation and Verification, the film is a masterclass on how to see opportunity in any challenge and an insightful moving look behind the scenes at the creative journey.

The short film was successfully selected to be premiered on the first day of LYNX Live, a free virtual festival of creativity celebrating MENA-focused content from October 5-7.