Never has this superpower been more important than in recent times. Whether through the disruption brought by the pandemic, changing stakeholder expectations, or the need to meet the challenges of today and those of the future – we need new and effective solutions.

At H+K we are constantly refining the way we use the power of creativity to meet these challenges. Through our eight Innovation + Creative Hubs we have brought together new combinations of creative consultants to work across our firm; experts in creativity, strategy, content, media, digital and data are working together with our communications and PR specialists to bring new and transformative solutions to our clients.

So, to Cannes Lions 2022 and the future.
In 2022 we are hoping to see the impact of creativity celebrated across a wider set of client challenges; beyond marketing a product (although that is important!) to creating broader value, building reputations, managing risk, delivering impact, and ultimately changing the lives of individuals and protecting our planet.

Too much to expect? With the ‘Superpower of Creativity’ we don’t think so.