PRWeek is hosting a webcast presented by Hill+Knowlton Strategies which will cover a range of key Content + Publishing topics, including publishers + influencers, owned, earned, paid, or shared media, and much more.
In a 60 minute discussion between speakers Vikki Chowney, H+K’s Global Head of Content and Publishing; Ellen Gerstein, Senior Director of Content and Employee engagement, Pfizer; Mark Truby, Chief Communications Officer, Ford; and Kevin Smith, Commissioning Editor/VP, H+K, the panel will identify interpreting data to drive the best content and publishing decisions and more lessons.
Global Head of Content + Publishing Strategy, H+K
Vikki has spent more than 13 years building and leading digital content teams, from strategy to production, social media management, influencer outreach, brand partnerships and UGC. She leads H+K’s team of Content + Publishing experts around the world, focusing on who we create content with, what format that takes and where it lives. This means leading strategically-important client projects, taking learnings from across its international client base and sharing best practice, empowering teams to bring this to life locally.
Now based in New York, she was previously at H+K London, defining the agency’s approach to the Content + Publishing Strategy discipline, starting its Data + Analytics team and leading work for Campari, Huawei, Intel & more. She was Director of Brand Partnerships at Conde Nast Britain, helping the iconic publisher build a centralised agency model, and before H+K held dual roles at Creston Unlimited group – Head of Agency for Things Unlimited and Head of Social for TMW Unlimited. Throughout this time her team worked across 35 major brands within Unilever, Activision, McCain Foods, Unilever, Reckitt Benckiser, Virgin Trains, Infiniti, Canon & more.
She was placed on PRWeek’s Power Book for 2018 & 2017, The Drum’s Social Buzz Top 50 and Homes Report’s Innovator lists, speaks regularly at industry events, and curates great examples of brand content at ContentWins.co.uk
Senior Director, Pfizer
Ellen Gerstein is a seasoned marketing and communications professional with over 20 years of experience leading programs that build brand reputation and consumer loyalty.
Currently she leads digital communications and social media at Pfizer, Inc., where she and her team uncover stories that put a human face on the work being done in the organization and turn it into impactful content that engages diverse audiences across the digital space. Ellen also launched Pfizer’s first employee engagement platform, allowing colleagues to “lead the conversation” and share stories of their work in social media.
Prior to Pfizer, she held leadership positions at Hachette Book Group, Save the Children, and BlogHer; however, her most cocktail party-conversation-worthy role was “For Dummies” Brand Manager (yes, the yellow and black books) at Wiley Publishing. She lives outside NYC with her human family and pandemic puppy Abby Wambark.
Chief Communications Officer, Ford
Mark Truby is chief communications officer, a position to which he was appointed May 22, 2017. At that time, he also was elected a Ford Motor Company officer. He reports to Jim Farley, Ford CEO. Truby leads all of the company’s global communications and public relations activities. His role includes building the company’s reputation globally and helping to lead communications that reach Ford’s external and internal audiences, including customers, employees, dealers, suppliers, news media, communities, governments, and policymakers.
Truby joined Ford in 2007 as director of global corporate communications. He has also served as communications director for Bill Ford, vice president, Communications, Ford Europe, Middle East and Africa, and most recently, vice president, Communications, Ford Asia Pacific. Prior to joining Ford, Truby was an award-winning reporter and editor at The Detroit News. Born in 1970, he is a graduate of Marshall University in West Virginia.
Commissioning Editor / Vice President, Hill+Knowlton Strategies
Kevin Smith is a Commissioning Editor/VP at Hill+Knowlton Strategies, working on the Ford, Spotify, and adidas accounts.
Kevin is based in New York and has 10 years of editorial and consumer media experience. Most recently he worked at VaynerMedia’s ONE37pm, a Gen-Z and millennial-focused upstart. At ONE37pm, he developed and implemented a robust SEO content strategy that increased organic search traffic by 227% in six months. Before that he was a senior editor at BuzzFeed holding a variety of roles centered around lifestyle and high-volume traffic content.
Other places he’s worked include: Elite Daily, Business Insider, Complex, and The Boeing Company.