Podcast: Vikki Chowney Discusses Micro/Nano Influencers

by Vikki Chowney

Global Head of Content + Publishing
February 12, 2019

Podcast: Vikki Chowney Discusses Micro/Nano Influencers

Vikki Chowney, Global Head of Content + Publishing at H+K, sits down with The Drum’s Shiny New Object podcast to discuss different types of influencers and how brands can get the most value out of micro/nano influencers by leveraging their skills of creating quality content. The interview also touches upon Vikki’s career path and how … Read more

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The Value of Behavioral Science in the Communications Industry

Behavioral Science

Behavioral science is getting a lot of buzz these days. Industries ranging from banking and retail to non-profits and governments are embracing behavioral science as an effective and inexpensive way to change human behavior. What was once a fledgling academic discipline is now an industry standard with companies welcoming Chief Behavioral Officers to weave behavioral … Read more

Helping Your Voice Cut Through from Davos

Davos

The end of January is a key milestone in the calendar of global business leaders as they prepare to descend upon a small Swiss ski resort. Each year debates at the World Economic Forum (WEF) in Davos become key drivers of newspaper columns and broadcast slots across the international news media. Many communications leads are … Read more

Making Up My Own Mind, and Other Lessons I Learned from My Mentor

mentor

Changing test2 Most people know Jack Martin as the global chairman and CEO of Hill+Knowlton Strategies or as one of the inventors of public affairs. I know him these days as my boss, but for the last two decades I’ve known Jack as the source of great advice. I’m not sure he’d ever consider himself my … Read more

The Power of the Public

power of the public

Unseating CEOs, disrupting businesses, politicizing corporate strategy, destroying products and creating new markets: The power of the public is relentlessly shaping the license to operate for organisations big and small. The expression “power to the people” has for decades been both a political slogan and cultural expression, often used to describe opposition to an establishment. Entering … Read more

How Businesses Should Prepare for Policy Uncertainty

If there’s one thing that business has wanted from policymakers since time immemorial, it is certainty. Just tell us what the rules are, they say, then we can plan accordingly. Not knowing what your tax rate will be, not to mention when the U.S. federal government will reopen or what exactly will happen with Brexit, … Read more

Are AI & Automation a Threat to Public Relations?

Threat

Yes, it certainly does seem to me! I have been reading a lot about industries across the world incorporating Artificial Intelligence and automation in their operations. From manufacturing, driving cars, delivery services, warehousing, accounting, to the media and entertainment industry (Haven’t you heard of automated/algorithmic/robot journalism?), the words Artificial Intelligence and automation represent something unknown, … Read more

Trump 45: Mood in America and Mexico

Today, Donald J. Trump has been sworn in as the 45th president of the United States. President Trump, who prior to his new political life was better known as being a businessman and a reality TV star, hardly fits the traditional mold for American presidents—or for any American politician, for that matter. His campaign was … Read more

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The Phoenix, Pt. II: Working at the Country’s Most Inspirational Spots

Phoenix

It’s hard to remember now, but just a few months ago, I was putting in my 40 hours every week from a cube in the Washington, D.C., office. But now, I’m creating infographics and animated videos from scenic overlooks and remote campsites. More than two months into our adventure of living and working around the … Read more

Sense of culture, Interview with Saskia Praetorius

Sense of culture The finale of our young professionals initiative #30u30 will take place on a big stage: The PR Report Camp in Berlin on November 13th. The Class of 2018 will compete for the title, “Young Professional of the Year.” At the start is Saskia Praetorius from Hill+Knowlton Strategies. Saskia has a bachelor’s degree … Read more

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