‘Radical Evolution’: Will H+K’s Latest Changes Pave The Way For US Resurgence?

by H+K Global

October 15, 2018

‘Radical Evolution’: Will H+K’s Latest Changes Pave The Way For US Resurgence?

Radical Evolution

With the merger of Burson-Marsteller and Cohn & Wolfe and the absorption or integration of Ogilvy Public Relations into a new kind of holistic agency, there’s been plenty of action at WPP’s public relations firms this year. But that excitement has largely passed Hill+Knowlton Strategies by. And last week’s announcement of a restructured management team, with new roles for … Read more

Finding Common Ground in the Energy Mix

Energy

South Africa’s energy sector has been mired in controversy of late, leaving citizens in the dark as to where the country’s energy future is headed and what it will take to keep the lights on. Be it the delays in signing power purchase agreements for the renewables projects, the National Union of Metalworkers advocating for a socially owned renewable-energy sector or the nuclear new build … Read more

H+K at Cannes Lions 2018

PR Lions

From running client events to attending awards ceremonies, our teams had a busy week at the Cannes Lions International Festival of Creativity this year. Check out their work below: Award Submissions KPN: Evert_45 Evert_45: a boy who tells his story through social media, from the year 1945 A boy sharing his first-hand account of WWII … Read more

Cannes Lions 2018: A Personal View of a Global Event

Cannes Lions

Spending a week at the Cannes Lions Festival is surreal. You are on the French Rivera, in proximity to A-list celebs, C-suite execs and people offering freebies. Within this environment, it can be easy to forget why we’re there: to celebrate the power of creative communication. While our day jobs require that we focus on … Read more

WALL-E, Take the Wheel!: Facing Up to Our Driverless Futures

Driving Road

Buckle up… are we ready to let WALL-E take the wheel? In case you weren’t paying attention, there are robots on the horizon. Some of them want to drive your car. And the horizon isn’t far off, either. Many automotive manufacturers suggest that we’ll be sharing the road with autonomous vehicles in the next three … Read more

Children and Marketing: 4 Fundamentals of Transparency, Placement and Purpose

Marketing to Children

In June of 2017, the Committee of Advertising Practice (CAP), an independent organization responsible for British advertising standards, released new rules banning the advertising of high-fat, -salt, or -sugar food or drink products in media targeted at those under the age of 16. It was the latest addition to an evolving body of guidelines aimed … Read more

Neuro-marketing: It’s All in Your Head

Neuroscience

What if ad makers could tap directly into the part of the brain that’s in charge of deciding if a consumer wants to buy your product? No guesses—just science. Sounds like fiction, right? Today, companies are turning to neuromarketing, a field in which marketers borrow neuroscience tactics to measure a consumer’s brain activity in response … Read more

The Ethics of New Reality

As we discussed extensively in our Creativity + New Reality event last week, mixed reality technologies are developing rapidly. As always, new technologies lead us to new opportunities, as well as new challenges. We asked the members of Creativity + New Reality’s Mixed Reality panel one question: Are there any ethical issues that mixed reality … Read more