Vikki leads a global team of Content + Publishing experts around the world, focusing on who we create content with, what format that takes and where it lives. This means leading strategically-important client projects, taking learnings from across our international client base and sharing best practice, empowering teams to bring this to life locally.
Now based in New York, she was previously at H+K London for four years as part of its Global Center of Creative Strategy. Here she defined our approach to the C+P discipline, started its Data + Analytics team and delivered work for Campari, Huawei, Intel & more.
She has spent more than 13 years building and leading digital content teams, from strategy to production, social media management, influencer outreach, brand partnerships and UGC. Before H+K she held dual roles at Creston Unlimited group; Head of Agency for Things Unlimited and Head of Social for TMW Unlimited. In this time she worked with over 35 major brands within Unilever, Activision, McCain Foods, Unilever, Reckitt Benckiser, Virgin Trains, Infiniti, Canon & more.
Vikki is a former journalist. She’s written for Contagious, The Guardian, Marketing, Marketing Week, new media age, Econsultancy and was a G20Voice blogger for Oxfam at the G20 Summits in London & Pittsburgh. She also worked in-house as Content Editor for the Jaguar Future project – created by Jaguar to tell the stories behind the C-X16 concept car.
She was placed on PRWeek’s Power Book for 2018 & 2017, The Drum’s Social Buzz Top 50 and Homes Report’s Innovator lists, speaks regularly at industry events, and curates great examples of brand content at ContentWins.co.uk.